With the increasing meat consumption globally, the meat snacks market size is poised to gain a valuation of US$ 13.01 billion by 2024. During the forecast period, the demand for meat snacks will develop with a 4% CAGR. A valuation of US$ 19.25 billion is likely to be reached by the meat snacks market by 2034.
The global meat snacks market is driven by consumers’ increasing demand for quick and easy high-protein snack choices. Consumers are looking for healthier snack options as they become more aware of the advantages of eating protein. Due to their high protein content, extended shelf life, and portability, meat snacks like jerky and bars are a popular option for those who lead healthy lives and are often on the go.
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Expanding offerings that cater to individual dietary preferences as well as lifestyle choices is an opportunity in the meat snacks market. There is a chance to tap into niche markets by introducing low-sodium, organic, or gluten-free meat snacks in response to the growing desire for healthier snack options. Utilizing new trends, like plant-based meat snacks or adding uncommon flavors, may spur innovation and draw in new customer groups, increasing market share as well as profitability.
Key Takeaways from the Market Analysis
- The global meat snacks market was valued at US$ 11,429.40 million in 2019.
- From 2019 to 2023, the meat snacks market experienced a CAGR of 3.30%.
- The United States meat snacks industry is anticipated to develop with a 4% CAGR from 2024 to 2034.
- In 2024, the jerky meat segment is projected to hold a 37.2% market share, indicating its strong preference.
- By 2024, poultry meat will hold a 46.6% market share and be more and more popular.
“Existing brands as well as the startups can experiment with new flavors for the meat snacks. New flavors will attract a larger crowd towards the brand, enhancing its position in the global market,” says an FMI analyst.
Competitive Landscape
Market players in the global meat snacks market are constantly looking for various tactics to fulfill changing customer needs. In order to reach a wider audience, they are extending distribution channels while developing new flavors and innovative packaging styles to broaden their product offerings.
Large investments are currently being made in marketing and promotional operations to boost brand exposure and sales. A few players are seeking environmentally friendly packaging options in an effort to improve their competitiveness in the market.
Key Developments
- In 2024, Jack Link’s, Fritos, and Flamin’ Hot combined their iconic flavors to enhance Jack Link’s premium meat snacks with the delicious taste of Fritos Chili Cheese and a fiery flavor from Flamin’ Hot.
- The Frito-Lay tastes are masterfully seasoned into the bold, innovative options to elevate customers’ snacking experiences. In addition to Cheese Stick & Meat Combos being added to Jack Link’s Flamin’ Hot range, Jack Link’s Fritos Chili Cheese flavor will be offered in Meat Sticks, Beef Jerky, and Cheese Stick & Meat Combos.
- Country Archer Provisions, a premium, high-protein snacking company, will present its latest products at Natural Products Expo West 2024. The brand’s two newest offerings of real ingredient snacks, the Pasture-Raised Bison Jerky and the Ancestral Beef Blend Meat Sticks, will be the center of attention.
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More Valuable Insights Available
Future Market Insights offers an unbiased analysis of the meat snacks market, providing historical data for 2019 to 2023 and forecast statistics from 2023 to 2033.
To understand opportunities in the meat snacks market, the market is segmented on the basis of product type (bars, jerky, strips, stick & chips, cuts, chunks & cubes, bites and skins, broths & fats, sausages), source (pork, beef, poultry (turkey, chicken), lambs and goats, salmon, others (venison, bison)), sales channel (HoReCa, quick service restaurants, bakeries & patisseries, airport retail, travel retail (airplanes, cruise ships, others), retail, hypermarket/supermarket, convenience stores, departmental stores, wholesale stores, mass grocery retailers, independent retailers, specialty stores, online retailers), and region (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, Middle East & Africa)
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