The non-alcoholic beer market is expected to grow significantly, reaching USD 21,345 million in 2023. With a projected annual growth rate of 8% from 2023 to 2033, the market is anticipated to expand to USD 45,019.5 million by 2033.
Research has demonstrated that non-alcoholic beer can enhance overall cardiovascular health, largely due to its polyphenol content, including xanthohumol—a molecule derived from hops. Consuming alcohol-free beer may help lower blood pressure, reduce inflammation, and decrease homocysteine levels.
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Hops are included in non-alcoholic beers not only for their distinctive flavor but also for their preservative properties. Compounds like xanthohumol and myrcenol in hops have a sedative effect, which can improve sleep quality. These compounds enhance the action of gamma-aminobutyric acid (GABA), a neurotransmitter crucial for sleep. Increased GABA levels lead to reduced neuronal activity, resulting in a calming effect on the brain.
Experimental studies have also indicated that drinking alcohol-free beer can lower anxiety levels in stressed individuals. Given these benefits, it is expected that the sales of non-alcoholic beers will see significant growth over the forecast period.
Competitive Landscape
Leading companies in the global non-alcoholic beer market are concentrating on product innovation and strategic investments to boost sales. They are also pursuing mergers, acquisitions, and partnerships to broaden their international presence.
Key Players in the Non-alcoholic Beer Industry
- Big Drop Brewing Co.
- Anheuser-Busch InBev
- Heineken N.V.
- Bernard Family Brewery Inc.
- Moscow Brewing Company
- Carlsberg A/S
- Suntory Beer
- Erdinger Weibbrau
- Arpanoosh CO
- Krombacher Braueri
For instance:
- Carlsberg, a Danish brewer, and Marston’s, a British pub and cask ale company, announced a joint venture in May 2020. The new company supplies Carlsberg beers to Marston’s 1,400 United Kingdom pubs. As well as Carlsberg mass-market lagers and Marston’s cask ale brands including Hobgoblin and Pedigree.
- Brooklyn Brewery, in December 2020, revealed its plan to enhance its non-alcoholic portfolio with the introduction of Special Effects IPA. Since craft brewers are seeking a 0%-ABV area, the buzz around low-alcohol beers has further been propelled. Thus, creating a beneficial outlook for the non-alcoholic beer industry in the estimated period.
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Non-alcoholic Beer Market by Category
By Product:
- Alcohol-free
- Low Alcohol
By Category:
- Plain
- Flavored
By Material:
- Malted Grains
- Hops
- Yeasts
- Enzymes
- Others
By Sales Channel:
- Convenience Stores
- Liquor Stores
- Supermarkets
- Restaurants & Bars
- Online Stores
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa (MEA)
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