During the forecast period, the Europe pet food packaging market is projected to grow decently, exhibiting a CAGR of 4.4%. The market is anticipated to increase its revenue share from US$ 3.29 billion in 2023 to US$ 5.06 billion by 2033.
At present, more than ever, European pet owners want to treat their devoted pets like members of the family. They desire to provide their pets with the preeminent care, the healthiest diet, and feeding practices. As a result, there are likely to be higher standards for pet food product packaging.
The increased acceptance of pets as companions and the rise in owners’ understanding of the significance of maintaining a pet’s health are propelling the growth of the pet food packaging industry in Europe. Additionally, owing to the house seclusion brought on by the pandemic, there is a greater demand for companionship. This increased the adoption of pets starting from the pandemic.
The demand for pet food packaging is expected to increase in Europe owing to the inclination towards high-quality pet food. The growth can be also attributed to the increased spending on pets and the products that are essential for them. The demand for packaging that can protect the food’s quality and durability is another factor that influences the market expansion.
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Growth in the production of various pet foods is attributed to growing awareness of the nutritious diet of pets. The demand for innovative and leak-proof pet food flexible packaging is increasing. This is increasing the demand for pioneering materials for packaging pet food. This rising desire for high-quality meals is also affecting sales of premium and super-premium foods that come with unique luxury packaging.
Pet owners are becoming concerned with the environmental attributes of pet food, including the components, packaging, and production systems. As a result, pet food manufacturers are responding to consumer demand for pet food and packaging that is more environmentally friendly.
In Europe, the pet food packaging industry is generally dominated by the United Kingdom. The country is seeing a rise in the enlightenment of pets. In light of this, companies that focus on the health and welfare of pets have started producing luxury pet food items. The fact that the country’s pet food industry is split between affordable and high-end brands shows how important both quality and cost are to consumers there.
Key Takeaways
- The United Kingdom dominated the market in 2022 holding a 21.1% share of the European market.
- The bags & pouches category of the market’s product type segment dominated the market with a 50.6% share of the European Market.
- In the European pet food packaging market, the dog food segment of the end-use category seized a 35.6% share.
Competitive Landscape
The top manufacturers of the Europe pet food packaging market are Amcor, Coveris Holding S.A., Mondi Plc, Berry Global Inc., Sonoco Products Company, Constantia Flexibles, Huhtamaki OYJ, Smurfit Kappa, Ardagh Group S.A, AptarGroup, Inc, Goglio S.p.A and others.
These businesses have outperformed their competitors by utilizing various tactics. They focus heavily on innovation, boosting productiveness, offering unrivaled service to the customers, putting into place cost-saving strategies, distinguishing their goods and services, and developing a sterling reputation for their business. Both organic and inorganic business strategies, such as the launch of innovative products, acquisitions, partnerships, corporate restructuring, and collaborations, have helped them increase their audience and fortune.
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Recent Developments
- In May 2022, to develop mono-material and recyclable polyethylene (PE) bags for the Protein Boost pet food product line, Coveris teamed up with Ultra Premium Direct, a French producer of natural premium pet food.
- In October 2020, Amcor introduced HeatReadyTM AmLite HeatFlexTM Recycle-Suitable, the first flexible retort pouch in the world that is ready for recycling. Within the currently established plastic recycling processes, this novel mono-PP bag is simple to recycle.
Market Segmentation
By Material:
- Paper & Paperboard
- Plastic
- Metals
- Others
By Product Type:
- Cans
- Bags & Pouches
- Folding Cartons
- Tubes
- Blister Pack
- Plastic Bottles & Jars
- Others
By End Use:
- Dog Food
- Cat Food
- Fish Food
- Others
By Food Type:
- Dry Food
- Wet Food
- Frozen Food
By Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
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