In 2022, sales of natural cosmetics in Europe totaled a valuation of US$ 9,090.6 million. Demand for natural cosmetics in the region recorded a year-on-year growth of 6.9% in 2022, and the overall revenue is expected to reach US$ 9,721.3 million in 2023. Over the forecast period, natural cosmetics sales in Europe are projected to thrive at a 7.6% compound annual growth rate (CAGR), taking the total revenue to US$ 20,207.9 million by 2033
The rising consumption of cosmetic products and shifting preference toward natural cosmetic ingredients are expected to boost sales growth in Europe. Similarly, other factors anticipated to drive demand in Europe include:
- Rising green beauty movement
- Celebrity endorsements
- Growing popularity of K-beauty
- Surging demand for chemical-free and eco-friendly products
- Implementation of stringent regulations on the usage of synthetic chemicals in cosmetics
- Product innovation
- Expansion of e-commerce
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The future of the natural cosmetics market looks quite promising primarily due to the growing awareness of the harmful effects of synthetic ingredients. Consumers are becoming increasingly aware of potential health risks associated with synthetic ingredients usually found in cosmetics such as parabens, phthalates, and synthetic fragrances.
Key Takeaways from the
- Increasing use of plant-based ingredients as well as constant innovation and new product development will strengthen prospects for the natural cosmetics market.
- Skin & sun care product demand is set to increase at a robust CAGR of 6.6% through 2033, making it a top revenue-generating product type category.
- Tubes are becoming a trendy packaging type across Europe, thriving at a 5.9% CAGR through 2033.
- The online sales channel segment is anticipated to exhibit a prolific CAGR of 14% between 2023 and 2033.
Europe Natural Cosmetics Business Overview
- Market Growth: The natural cosmetics industry in Europe has experienced significant growth in recent years, driven by increasing consumer preference for organic and eco-friendly products.
- Rising Demand: There is a growing demand for natural cosmetics across Europe, fueled by heightened awareness of the harmful effects of synthetic ingredients and chemicals in conventional beauty products.
- Market Size: The market for natural cosmetics in Europe has reached substantial valuations, with sales totaling millions of dollars annually and showing consistent growth trends.
- Product Diversity: The European natural cosmetics market offers a wide range of products, including skincare, haircare, makeup, and personal care items, catering to diverse consumer needs and preferences.
- Regulatory Environment: Stringent regulations and standards govern the production and labeling of natural cosmetics in Europe, ensuring transparency and safety for consumers.
- Sustainability Focus: With increasing emphasis on sustainability and environmental responsibility, European natural cosmetics businesses are adopting eco-friendly practices throughout the supply chain, from sourcing ingredients to packaging materials.
- Consumer Awareness: European consumers are increasingly educated about the benefits of natural cosmetics, leading to a shift towards more conscious purchasing decisions and driving the growth of the industry.
Competitive Landscape:
In a competitive environment, leading market players are focusing on product innovation and development to expand their product portfolio and cater to the growing demand. These businesses are keen on utilizing unique strategies to differentiate from the competition. In a recent development, in 2021, Global Bioenergies introduced a new cosmetic ingredient that is naturally sourced isododecane which can be used in different skincare and haircare products.
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Key Countries Covered:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Poland
- Belgium
- Luxembourg
- Denmark
- Finland
- Rest of Europe
Europe Natural Cosmetics Industry Outlook by Category
By Product Type:
- Skin & Sun Care
- Body Care
- Facial Care
- Hand Care
- Sun care
- Hair Care
- 2-in-1 Products
- Colorants
- Conditioners and Treatments
- Hair Loss Treatments
- Salon Professional Hair Care
- Shampoos
- Styling Agents
- Bath & Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body
- Wash/Shower Gel
- Intimate Hygiene
- Men’s Grooming
- Men’s Shaving
- Post Shave
- Pre Shave
- Men’s Shaving
- Color Cosmetics
- Eye Makeup
- Facial Makeup
- Lip Products
- Nail Products
- Fragrance & Deodorant
- Fragrance
- Deodorant
- Oral Care
- Toothpaste
- Mouthwash
By Packaging Type:
- Bottles & Jars
- Tubes
- Pouches & Sachets
- Pencils & Sticks
By Consumer Orientation:
- Male
- Female
- Unisex
- Baby & Kids
By Sales Channel:
- Supermarkets/Hypermarkets
- Department Stores
- Specialty Stores
- Online Sales Channel
- Direct to Consumers
- Third Party to Consumers
- Exclusive Brand Stores
- Other Sales Channel
By Category Type:
- Organic Cosmetics
- Inorganic Cosmetics
By Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Poland
- Belgium
- Luxembourg
- Denmark
- Finland
- Rest of Europe
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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