It was estimated that the disposable hygiene product market in the BRICS would reach US$ 6,353.80 million by 2023. The industry is projected to be valued US$ 7,106.50 million by the end of 2024. The BRICS disposable hygiene product market is projected to develop at a rate of 11.90% CAGR during the course of the forecast period, reaching a value of US$ 21,892.60 million by 2034.
Customers’ capacity to pay and demand for these products has expanded due to rising disposable incomes along with an expanding middle class. Disposable hygiene products are becoming more and more popular due to urbanization and changing lifestyles.
Demand is also influenced by public awareness campaigns and government measures that promote sanitation and hygiene. The COVID-19 pandemic in 2020 has increased the emphasis on health and hygiene globally, which has sped up the expansion of this sector in the BRICS countries.
Key Takeaways from the Market Analysis
- Throughout the projected period, the disposable hygiene product market in Brazil is anticipated to expand at a 6.7% CAGR.
- Russia’s market for disposable hygiene products is expected to increase at a 5.2% CAGR from 2024 and 2034.
- Over the course of the projected period, the disposable hygiene product market in India will likely rise at a 14.7% CAGR.
- From 2024 to 2034, the disposable hygiene product market in China is projected to advance at a 13% compound annual growth rate.
- Over the course of the forecast period, the disposable hygiene product market in South Africa is expected to increase at a 14.5% CAGR.
- By 2024, the market for feminine hygiene products is predicted to have grown to 40.6% of the total market share.
- The flexible packaging market is projected to grow to 16.40% of the BRICS market in 2024.
Competitive Landscape
Prominent companies allocate resources towards research and development in order to launch innovative and high-end disposable hygiene products that provide superior comfort, increased functionality, and improved quality. Due to the increased value that consumers are ready to pay for, these products frequently fetch higher price points. Companies can take advantage of the premium market segment and increase their profit margins by bringing innovations and premium goods.
Companies that prioritize profits look for ways to grow their markets both domestically in the BRICS nations and internationally. Companies can increase the diversity of their revenue streams by expanding into new areas or nations with comparable demographics and hygienic requirements. Having a global presence enables businesses to capitalize on developing regions where demand for disposable hygiene products is growing, significantly increasing their profitability.
Key Players:
- Dispowear Sterite Company
- Kimberley Clark Corporation
- Disposable Hygiene Products Ltd
- BOSTIK SA
- BAHP
- UNICHARM Corporation
- Kao Corporation
- Procter & Gamble Company
- Svenska Cellulosa Aktiebolaget SCA (publ)
Key Developments
- In 2022, Kimberly-Clark Professional has launched its ICON™ dispenser line, which features a first-of-its-kind dispenser with replaceable and customized faceplate options to add sophistication and practicality to business washrooms. The ICON dispenser offers style, cutting-edge technology, simplicity, and a human-centric experience; in contrast to other dispensers, which are created with the paper in mind, the ICON dispenser is designed with the servicer, facility manager, and end user in mind.
- In 2023, Kotex®, owned by Kimberly-Clark, launched the higher-end, superior Kotex Prohealth+ sanitary pad in India. Kotex returned to the Indian market in May 2022 with their inventive Overnight Period Panties collection. Kotex has made a comeback with its most recent product, Kotex Prohealth+, which allows users to #ChooseItAll without compromising or surrendering their hygienic protection. Kotex had been absent for eight months.
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Segmentation Analysis of the BRICS Disposable Hygiene Product Industry
By Age Group:
- Adult Care
- Feminine Care
- Baby Care
By Product:
- Nappies
- Diapers
- Toilet Paper
- Wipes
- Sanitary Protection
- Kitchen Towels
- Paper Tableware
- Cotton Pads and Buds
By Packaging:
- Rigid
- Flexible
By Country:
- Brazil
- Russia
- India
- China
- South Africa
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