The global Patient Engagement Platforms Market is poised for remarkable growth, with an expected 17% CAGR over the forecast period. By 2032, it is projected to reach approximately USD 93.4 Billion, a significant increase from the 2021 figure of USD 16.6 Billion. Several key factors are set to drive this growth:
- Pervasive Online Services: The integration of online services into various aspects of life, coupled with investments in innovative patient engagement mobile health apps, will establish real-time connections with patients.
- Aging Population and Contagious Diseases: An aging demographic, combined with a surge in contagious diseases that deter in-person medical visits, is fueling the demand for virtual consulting services as a practical solution.
- Digital Communication Surge: The rising popularity of digital communication and data utilization will further contribute to market expansion.
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The HITECH Act formed ONC and gave the US Department of Health and Human Services the authority to create initiatives to promote health IT and improve healthcare quality, safety, and efficiency. The usage of patient experience technology solutions is likely to increase as a result of such activities.
The majority of healthcare organizations engaged in patient engagement in healthcare lack the necessary infrastructure (technology, data, and other resources) to implement complex HCIT solutions.
Providers must make additional expenditures in infrastructure development to support IT systems to properly integrate patient experience technology solutions.
Owing to the efficiency of a patient experience technology solution is determined by the hardware and software available to the end-user, any end-user interested in implementing one must first invest extensively in these areas. Many hospitals have limited funds; such large investments are difficult for them to make.
Patient engagement platforms market adoption is on the rise as a result of factors such as the rising prevalence of chronic diseases and the growing geriatric population.
According to the American Diabetes Association 2020, 1.5 million new cases of diabetes are diagnosed in the United States each year. Companies are focused on the development of patient engagement solutions in response to the rising number of diabetic patients.
Data security issues are extremely critical in digital patient engagement platforms since the infrastructure can be exposed to networks that are not part of the organization’s secure network.
Medical devices connected to home networks, public Wi-Fi, or cellular networks, for example, may broadcast information back to the hospital’s network. These external networks may not be secure, allowing unwanted access to the data being exchanged. As a result, patient comments may be shared with unintended recipients, which could be exploited and lead to a security breach.
Patient Engagement Platforms Market Key Takeaways
- In 2026, the market for patient experience technology in the United States is predicted to be worth $299 million.
- With a revenue share of over 75.0 percent in 2021, the web and cloud-based category dominated the market. These solutions are becoming more popular as a result of remote access to real-time data tracking, integrated features, easy accessibility, low handling costs, and simple data backup.
- In 2020, the technology category impacted the majority of the patient experience technology and patient engagement platforms industry outlook in the United States. Technology is an essential aspect of the patient experience journey, and it is expected to increase at the fastest CAGR during the projection period.
- In 2021, the software and hardware sector had the greatest patient engagement platforms market share of more than 60.0 percent, and it is predicted to grow at the quickest CAGR over the forecast period.
- As the key component of every patient engagement solution, communication accounted for the greatest patient engagement platforms industry share of approximately 35.0 percent in 2021. A spike in demand and implementation of telehealth, health, and other virtual communication options via audio, video, and text is responsible for this huge proportion.
- Due to the presence of significant players, increased acceptance of health and EHR, and expanding investment in patient engagement software by big enterprises, North America held the largest revenue share of about 35.0 percent in 2021.
“During the forecasted period, the Asia Pacific patient engagement platforms industry is predicted to grow at an attractive rate of 18.8%. The growth of this region is aided by the economic prosperity of countries such as India and China.”
Patient Engagement Platforms Market Competitive Landscape
Due to the presence of large and small enterprises, the demand for patient engagement platforms has been characterized by severe rivalry. Key players control a considerable portion of the market. To increase their market presence, major firms are pursuing new strategies such as geographic penetration, new product/solution development, mergers and acquisitions, partnerships, and strategic alliances.
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Some prominent patient engagement platform vendors in the global patient engagement platforms industry include NextGen Healthcare, Inc., CPSI, McKesson Corporation, Allscripts Healthcare, LLC, Experian Information Solutions, Inc., ResMed, Epic Systems Corporation, Klara Technologies, Inc., Koninklijke Philips N.V., and Cerner Corporation.
- Press Ganey (US) collaborated with The Beryl Institute (US) in 2021, a global network of healthcare professionals and seasoned champions. Press Ganey will focus on expanding the healthcare experience movement as a result of this partnership.
- Vocera (US) and Amazon (US) cooperated in 2021 to create the Vocera Skill tool for Alexa. Vocera Skill will add hands-free and immersive voice experiences for patients and their families to Vocera’s ecosystem.
- SONIFI Health (US) and CipherHealth (US) formed a strategic agreement in 2021 to combine their primary strengths and give health systems a more comprehensive approach to patient communication and successful care planning.
Patient Engagement Platforms Market Key Segments
By Component:
- Technology
- Patient Rounding
- Patient Experience Survey
- Consulting Services
By Facility Type:
- Acute Care Facility
- Acute Hospitals
- Children’s Hospitals
- Academic Medical Centre
- Military Treatment Facility
- Ambulatory Surgery Centre
- Post Acute Care Facility
- Long Term Acute Facility
- Skilled Nursing Facility
- Other
- Non Acute Care Facility
- Physicians Office
- Clinics
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa (MEA)
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