The global beer market value is likely to jump from USD 759.1 billion in 2023 to USD 1,679.5 billion by 2033. This anticipated growth is expected to be driven by a robust CAGR of 7.6% in global beer sales over the next decade.
The beer market is a dynamic and diverse sector within the global beverage industry. Over the years, the beer market has experienced notable shifts driven by
- changing consumer preferences
- evolving brewing techniques
- an increasing demand for unique flavor profiles
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Microbreweries revolutionized the beer industry by tapping into previously untapped market segments. The key brewing giants are effectively adapting to this trend, leveraging their organizational strengths to meet this new challenge head-on. They recognized the need for product differentiation. Hence, they skillfully wielded differentiation tools while preserving elements of their existing business model. This strategic approach enabled them to capitalize on their inherent cost efficiencies and extensive distribution networks.
The beer market stands poised to reap the rewards of the burgeoning popularity of no/low alcohol alternatives. This trend has seen significant acceleration due to the prevailing health and wellness concerns. Notably, beer commands a substantial share of the no/low market. Additionally, this segment benefits from more lenient restrictions on e-commerce sales. It also receives greater flexibility in terms of distribution.
Key Takeaways from the Beer Market Report:
- In 2022, the global beer market size stood at US$ 759.1 billion.
- The United States is leading the beer industry with a 19.7% global market share in 2023.
- In 2023, China’s beer industry closely tracks the United States, holding a 9.8% global market share.
- Germany emerged as a prominent player in the European beer industry, capturing a 6.5% global market share in 2023.
- The market is spearheaded by the retail segment, commanding 36.50% of the global market in 2023.
- Ale beer type is the leading segment, with a 33.50% share of the global market in 2023.
Competitive Landscape
The global beer industry is experiencing robust growth, driven by proactive efforts from breweries and manufacturers to meet increasing demand. Innovations are becoming integral to their operations, while distribution strategies have evolved for broader availability. Adjusted pricing models cater to diverse consumer segments, expanding accessibility. This dynamic environment has led to substantial sales figures, bolstering market share for both established giants like AB InBev, Heineken, China Res. Snow Breweries, and Carlsberg, as well as emerging players, collectively commanding 60% of the market share among the top 40 brewers.
Key Companies Operating in the Beer Market
- Heineken N.V.
- Carlsberg A/S
- United Breweries Holdings Limited
- Devans Modern Breweries Ltd.
- Diageo PLC
- Carlsberg India Pvt. Ltd.
- Anheuser-Busch InBev.
- B9 Beverages Pvt. Ltd.
- Crown Beers India Limited (AB InBev)
- Radico Khaitan Ltd.
- Beijing Enterprises Holdings Limited
- Dogfish Head Craft Brewery, Inc.
- Squatters Pubs and Craft Beers
- Sierra Nevada Brewing Co.
- The Boston Beer Company, Inc.
Recent Developments Observed by FMI in the Beer Market:
In July 2023, Bira 91, the renowned India-based brand, inaugurated its introductory taproom in Haryana. This fresh establishment is going to feature an exclusively tailored menu along with a selection of curated cocktails. Guests can delight in a choice of 16 draft beers. For the first time, the venue also intends to house a merchandise store.
In March 2023, to commemorate Beck’s remarkable 150-year journey, the brewery embarked on an exciting endeavor by taking up pioneering AI technology. Beck’s introduced a groundbreaking creation to the world – Beck’s Autonomous. They leveraged AI’s remarkable capacity to consolidate decades of human knowledge, craftsmanship, and ingenuity.
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Key Segments Covered in the Beer Market Report
By Product Type:
- Ale
- Lager
- Stouts
- Others
By Packaging:
- Can
- Bottle
- Glass
- Others
By Production:
- Macro-brewery
- Microbrewery
- Craft Brewery
- Other
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Retailers
- Online Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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