According to the recent report by Future Market Insights (FMI), the cloth diaper market size is estimated to reach US$ 6.99 billion by 2033, with a projected CAGR of 8.5% over the forecast period. In 2023, FMI has assessed the market to be worth US$ 3.09 billion.
The cloth diaper industry is propelled by the rise birth rate, expanding elderly population, and urbanization. Additionally, factors like upgrades in the diaper fabrics and the incorporation of specific user-friendly features in diapers are pushing the sales of cloth diapers.
Multiple beneficial properties of cloth diapers, such as adjustable waterproofing and skin-sensitive materials, make them ideal for babies. In addition to this, these cloth diapers are available in several designs and styles like pre-fold, flat, pocket, and fitted, among others.
Moreover, brands are actively focusing on waste management which results from diaper manufacturing. In this context, they are introducing eco-friendly and green solutions, and recycling technology. By doing so, brands are focusing on targeting environmentally conscious parents to purchase cloth diapers made of recycled materials or plant-based fabrics.
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Cloth diapers are also cost-effective in the long run as opposed to disposable diapers, especially for middle-income families or households with multiple children. Since disposable diapers are becoming expensive, the use of cloth diapers may become attractive to budget-conscious parents.
Some parents are skeptical about the materials and chemicals used in disposable diapers that may induce skin irritation or other health issues. This is augmenting the use of cloth diapers, which are considered hypoallergenic and a more natural option, for the delicate skin of babies.
Top Highlights from the FMI’s Analysis of the Cloth Diaper Market:
- On the basis of end users, babies are expected to capture the maximum market share over the forecast period.
- The adult segment is projected to witness healthy growth on account of the surging population of working women and their willingness to expend on premium-quality cotton briefs.
- The offline segment accounts for a significant market share of cloth diapers. Easy availability of cost-efficient cotton nappies at stores is boosting segment growth.
- The online sales channel is forecast to observe rapid growth over the forecast period. Growing demand for online baby care product services on a subscription basis is boosting the online segment.
Market Update: Cloth Diaper Industry Witnesses New Launches in a Row
- In February 2020, Cotton Babies Inc., a St. Louis-based company specializing in reusable items revealed the commencement of its cloth diaper bank initiative. This initiative aims to ship cloth diapers to underprivileged families at zero cost. Thereby helping families save thousands of dollars annually.
- In September 2020, Johnson’s Baby introduced a new line of baby care products, such as the Cotton Touch range of diapers. These are infused with natural cotton and developed to reduce the risk of skin irritation
Cloth Diaper Companies in the Market
- Procter & Gamble Company
- BabeeGreens
- Thirsties Baby
- Modern Cloth Nappies
- Cotton Babies, Inc.
- LittleLamb
- AdultCLothDiaper.Com
- Kinder Cloth Diaper Co.
- Navashya Consumer Products Pvt. Ltd.
- Happy BeeHinds Cloth Diaper Company
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Cloth Diaper Market by Category
By End User
- Cloth Diaper for Babies
- Economic
- Premium
- Cloth Diaper for Adults
By Distribution Channel
- Online
- Offline
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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