The global wine packaging market is anticipated to expand at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2034. According to projections, the market value will rise from US$ 6.1 billion in 2024 to US$ 8.4 billion by 2034. At the end of 2021, wine packaging sales worldwide were estimated to be worth US$ 3.3 billion, a 2x increase over the previous ten years.
The rising demand for premium wines has spurred innovation in packaging design and materials, enhancing the overall consumer experience. Sustainable packaging solutions are gaining traction as eco-conscious consumers seek environmentally friendly options. Advances in packaging technology, such as lightweight bottles and alternative materials like bag-in-box and tetra packs, are also contributing to market growth. The surge in online wine sales has necessitated robust and attractive packaging to ensure safe delivery and brand differentiation.
Additionally, the wine tourism industry’s expansion is boosting demand for aesthetically pleasing and travel-friendly packaging. The market’s growth is further supported by increased wine production in emerging markets, necessitating diverse packaging solutions to cater to varying regional preferences and regulations. As wineries strive to reduce their carbon footprint, the adoption of recyclable and biodegradable packaging materials is expected to rise, aligning with global sustainability goals
For instance, in 2021 Italy, Spain, and France were the top three wine producers in the world, the demand for wine produced in Italy is highest across the globe. The demand for wine packaging for transportation is rising due to the increase in international trade of wine.
Key Takeaways from Wine Packaging Market
- Based on material, the glass segment is projected to hold 34% of the market share by the end of 2032, owing to its various properties such as it 100% recyclable, keeping the flavour and aroma intact.
- The bag-in-box and cans segments together are expected to create a cumulative incremental opportunity of US$ 780 Mn over the next decade.
- By sales channel, the online retail segment is estimated to be at a CAGR of 5.6% during 2022-2032 due to the expansion of e-commerce industry
- Europe is estimated to dominate the wine packaging market over the forecast period.
- With increasing production of wine in the U.S., North America is expected to hold 1/3rd value share of the global wine packaging market.
“Global wine packaging market is continuously evolving with the incorporation of innovative packaging. Manufacturers are coming up with the latest innovative product designs for various wine packaging product types such as bottles, bag-in-box, cans, boxes, and others. Wine packaging manufacturers are focusing on producing sustainable packaging solutions to capitalize on growing preference for environment-friendly packaging.” –says FMI analyst.
Innovation and Customization in Wine Packaging to Push the Sales in the Market
In wine packaging, innovation is critical as manufacturers must combine attractive packaging with protective materials, appealing to customers while keeping the wine containers safe through the shipping and handling process. The wine packaging industry flourishes by catering those latest demands and producing a suitable packaging solution.
Key packaging producers are coming up with attractive wine packaging aesthetics, mainly used for gifting purposes, and packing premium quality of wines. While some wine packaging manufacturers are focusing on innovation in wine packaging. Customization makes the product stand out, reinforces the brand image, and gives additional information to the consumer.
Hence, key players are customizing glass bottles to help the brands stand out and gain competitive edge. Customization and innovation helps in retaining customer loyalty, hence boosting the wine packaging market.
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Wine Packaging Market Landscape
Owens-Illinois Group, Ardagh Group, Scholle Corporation, Liqui-Box Corp, All American Containers, TricorBraun Inc., Smurfit Kappa Group, Mondi Plc, Frugalpac Limited, among others are the prominent players in the global wine packaging market. The Tier 1 players in the market hold 20-25% in the global wine packaging market.
Wine Packaging Market by Category
By Material:
- Glass
- Wood
- Paper and Paperboard
- Metal
- Plastic
By Product Type:
- Bottles
- Bag-in-Box
- Barrels & kegs
- Cans
- Others (Cartons, etc.)
By Sales Channel:
- Online Retail
- Offline Retail
About Future Market Insights Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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