Posture Correction Market Poised for Growth: Likely to Expand at a CAGR of 8.1% by 2032

Posture Correction Market

According to the FMI report, the posture correction market is projected to be valued at USD 1.1 billion in 2022 and is likely to reach a market size of USD 2.40 billion by 2032, with a CAGR of 8.1% during the forecast period.

The market share is projected to increase due to a wide array of posture correction products that include the likes of posture correction belts and the like. The posture correction market growth is thriving on overworking hours of being seated in a chair, unhealthy and sedentary lifestyles and poor sitting habits.

The increased aging population, use of natural treatments along with increased disposable income are fuelling posture correction adoption. The rising awareness pertaining to fitness by the government, innovation of products and various health issues related are promoting the growth in posture correction market.

Get your Sample Report to Boost Your Industry Knowledge for Valuable Insights

The back and shoulder problems outbreak together with the demography changes have been triggered by the rising number of hunchback globally which has arisen as main drivers for posture correction market. The other element, development of health care infrastructure together with the general acceptance of the fact that sport activities have the positive influence on back pain among young people as well as children which leads consequently to the latter increase in demand for correctional aspects was also a trigger.

Various start-up companies are coming up with innovative skills and unique product launches to upsurge the market size during the forecast period. The posture correction start-up companies are developing the best bunion correctors to improve spin and body posture while charging low costs for the devices. Moreover, with the help of devices such as posture correction belts and posture correction sticks, anyone can make movements to stretch weak muscles easily.

Key Takeaways

  • The surging posture correction exercises and widespread awareness-related health among millennials are positively increasing the posture correction market trends. These days, the growing trend of posture correction yoga among every age group of people is expected to grow in the market throughout the forecast period. In addition to that, rising online yoga classes on various platforms and growing awareness on several campaigns and through news channels are growing the adoption of posture correction exercises.
  • At present, the rising adoption of kinesiology tape and posture correction sticks among adults is flourishing the posture correction market growth. For instance, in 2019, according to NSC, nearly 3.3 million sports injuries occurred, including swimming, riding cycles, and playing football, among others.
  • Furthermore, growing awareness concerning serious sports injuries is likely to increase the demand for posture correction. Moreover, in 2021, Mueller Sports Medicine developed its new product, “adjustable posture corrector,” for work-from-home people and sports athletes.
  • On the basis of product segment, the global posture correction market is categorized into sitting support devices, tapes, and kinesiology tapes. The kinesiology tape is likely to dominate the market by capturing the highest CAGR during the forecast period. This tape helps to reduce sports injuries and improve the flow of blood, thus increasing the demand for kinesiology tape during the forecast period. Applying this tape on the knee, joint space, or other joints is likely to cure the injury fast.
  • Furthermore, surging sports activities are predicted to propel the kinesiology tape market size during the forecast period. Furthermore, rising posture corrector devices are growing concerns related to sports ailments during the forecast period. However, the kinesiology tape category is likely to expand the global posture correction market share during the forecast period.

Competitive Landscape

The market is predicted to exhibit fierce competition as the number of key players in the global posture correction market is spread all over the world. These key vendors are adopting various marketing strategies to acquire the lion’s share of the market. Some of the most commonly used marketing methodologies are acquisitions, product launches, mergers, partnerships, acquisitions, collaborations, agreements, and global expansion, among several others.

Upright, Swedish Posture, Acorn International, Aspen Medical Products LLC, BackJoy, Evoke Pro, Super Ortho, Comfy Brace, Ottobock, ITA-Med Co.

Gain Immediate Access to Detailed Market Insights

Key Segments in the Posture Correction

By Product:

  • Kinesiology Type
  • Posture Braces
  • Sitting Support Devices

Distribution Channel:

  • Commerce
  • Retail Stores
  • Pharmacies

By End Users:

  • Kids
  • Adults
  • Geriatric

By Region:

  • North America
  • Europe
  • Latin America
  • Asia-Pacific
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:       

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedInTwitterBlogs | YouTube

About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these