According to the FMI analysis, oranges were used in the production of roughly 40% of the citrus powder that was marketed globally in 2029. The increase in demand for oranges as a raw material in the citrus powder market is mostly related to a steady rise in orange production. Leading companies in the citrus powder industry are anticipated to expand their own production of oranges or form tight partnerships with farmers in the upcoming years in order to increase manufacturing profitability. This tendency is also supported by the growing use of oranges in the citrus powder used to make citrus oils.
As demand for ‘natural ingredients’ and ‘clean labels’ continue to gain prominence, citrus powder manufacturers are continuously exploring untapped potential of products. FMI’s study finds that significant growth of the F&B and the cosmetics industry will continue to work to the advantage of the market players.
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The idea of adding citrus powder to different food and beverage products is helping consumers to discover and identify new and refreshing flavors. Apart, from the taste, many consumers are using citrus powder for its nutritional and health benefits. Moreover, the addition of citrus powder to salads, chicken and soups has been a common practice being followed by East Asian consumers for its flavor-enhancing and medicinal properties. It further helps elevate the nutritional property of food.
Citrus powder has been garnering significant traction as a viable ingredient in dietary supplements, as it is enriched with vitamin C, phosphorus, minerals and various other health boosting nutrition. Studies have also shown that citrus powder help support heart health, prevent kidney stones, and in weight management.
Opportunities Abound for Market Players in Developing Countries
Being the largest exporters of citrus fruits, the citrus powder market in countries such as Spain, South Africa, China, the U.S. and Mexico has reached its maturity.
According to FMI study, growth opportunities for the citrus powder market players are picking pace in South Asia and Oceania, owing to profound growth of end-use industries including food & beverages, cosmetics & personal care, and others. A sprung in the number of working population, greater awareness of natural ingredients, rapid inclination towards personal grooming, and increased disposable income are further likely to aid in the expansion of citrus powder market in developing countries in South Asia.
FMI’s business intelligence also underlines groundbreaking insights into the competitive scenario of citrus powder market along with highlights of the manufacturers’ differential strategies. Key players in the citrus powder market will continue to align with global sustainability drive by including ‘organic’ offerings in their existing portfolios, which is likely to help them enhance customer confidence. For instance, LemonConcentrate S.L. – a world class company that belongs to the fruit concentrate sector, – is facing the growing competition of their peers by opening an organic way of farming along with the conventional one. The company is also introducing recyclable packaging materials and providing versatile packaging on the basis of different quantities of citrus powder. Significant improvements in packaging is further likely to increase the shelf life of citrus powder, which has been a major concern among the manufacturers.
In May 2019, Givaudan SA, the world’s largest company in flavor and fragrance industries has expanded their business by acquiring Golden Frog Company which is a Vietnamese flavor company, to increase its regional and local presence. Following the acquisition, the company introduced a range exciting flavors, and the result is likely to lead to expanded customer base.
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CITRUS POWDER MARKET TAXONOMY
The global citrus powder market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
By Nature
- Organic
- Conventional
By Source
- Orange
- Grapefruit
- Lemons & Lime
- Tangerines/Mandarins
By Drying Method
- Freeze dried
- Drum dried
- Spray dried
- Air-Dried
By End-Use
- Dietary Supplements
- Cosmetics & Personal Care
- Soaps
- Body scrubs
- Sanitization
- Makeup Removers
- Cleaning
- Food & beverage industry
- Bakery
- Dairy products
- Ice creams
- Ready meals
- Alcoholic Drinks
- Seasonings
- Juices
By Sales Channel
- B2B
- B2C
- Modern Trade
- Medical Stores
- Specialty Stores
- Online Channels
- Convenient Stores
By Region
- North America
- Latin America
- Europe
- Japan
- APEJ
- MEA
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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