The global whole-wheat flour market stood at USD 72.72 Billion in the year 2022 and is expected to reach USD 130.34 Billion by the year 2032 at a CAGR of 6.7% between 2022 and 2032.
Processed via wheat kernels, the whole-wheat flour comes across as mineral- and vitamin-loaded. It’s also rich in fiber.
It needs to be noted that whole-wheat flour is being marketed as ‘natural functional food’; which again raises curiosity amongst the end-consumers; as per which they end up buying whole wheat flour.
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As whole wheat flour provides pleasant flavor along with being nutritious, it is looked upon as a healthier and tasty stuff. As per an interview published in Food Business News, 50% of the consumers show sheer interest in whole-wheat flour. In other words, 25% of the shoppers are opting for whole-wheat flour.
Future Market Insights has walked through these facets with insights in its latest market study entitled ‘whole-wheat flour market’. The team of analysts and consultants is there to execute with its macros and micros in place.
Key Takeaways from Whole-wheat Flour Market
- North America holds a significant market share. This could be credited to an increasing demand for different kinds of bread amongst the consumers. They could be pastries, cakes, cookies, biscuits, and likewise. Plus, the trend of clean-label food products is catching up. This is asking for organic wheat-based flour in North America.
- Europe is driven by governments initiating subsidies for amplifying agricultural production. Several manufacturers are actually emphasizing development of whole flour-based products.
- The Asia-Pacific is expected to rule the whole-wheat flour market going forward. This could be attributed to the fact that it’s one of the major manufacturers of wheat as well as wheat milled by-products; which include wheat-grinded powder. Almost every country in this region is subject to wheat bread and noodles as staple food. The consumers also seek indulgent products like cookies, cakes, and premixes these days. Millennials are more into innovative baked goods. This factor is likely to take the whole-wheat flour market by storm in the forecast period.
- LATAM is expected to witness prominent market share due to countries like Argentina and Brazil leading from the front. They are asking for freshly prepared bakery products.
- MEA is expected to grow in whole-wheat flour market with an excessive demand for bakery products herein.
Key Competitors of Whole-Wheat Flour Market
The key players in the whole-wheat flour market are focusing on mergers and collaborations that are fueling the sales of whole-wheat flour.
Key players in the whole-wheat flour market include The King Arthur Flour Company, Bob’s Red Mill Natural Foods, Gold Medal, Georgia Organics, Stone Ground, Wheat Montana Anson Mills, Heartland Mill Inc, Siemer Milling Company, Lindsey Mills, Hodgson Mills, General Mills, Ardent Mills, Wiking Rogers Mills, Conagra Mills, Sunrise Flour Mill, Kishan Exports, Natural Way Mills, and Belize Inc.
Recent Market Development:
- Ardent Mills announced its plans to collaborate with Arcadia Biosciences Inc., an agricultural food ingredient company, on wheat innovation. The project aims to improve the overall flavor of whole-wheat flour and extend its shelf life, fuelling the sales of whole-wheat flour.
- The King Arthur Flo Company introduced an identity preserved 100% whole grain whole-wheat flour. This is going to accelerate the sales of whole-wheat flour in newer regions.
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Key Segments In The Whole Wheat Flour Market
By Product Type:
- Pancake Flour
- Bread Flour
- Pizza Flour
- Cracker Flour
By Nature:
- Organic
- Conventional
By Application:
- Bakery Products
- Bread
- Biscuits
- Buns
- Rolls
- Cookies
- Sweet Goods
- Desserts
- Tortillas
By Packaging:
- Bags
- Supersacks
- Bulk Tankers
By Sales Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Supermarket/Hypermarket
- Retail Stores
- Specialty Stores
- General Grocery Stores
- Online Stores
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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