The global market for macadamia milk is expected to reach USD 42 million by 2024, with a steady projected growth rate of 5% CAGR through 2034. By 2034, the total global sales of macadamia milk are anticipated to reach USD 69 million.
The rising popularity of nut-based beverages, especially macadamia milk, reflects increasing consumer interest in sustainable and healthy dairy alternatives. This delicious beverage is a product of the plant-based revolution that has significantly influenced the food and beverage industry in recent years.
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Macadamia nuts are the fruit of the macadamia tree, which belongs to the Proteaceae family’s genus macadamia. Only three species are commercially important, Macadamia ternifolia, Macadamia integrifolia, and Macadamia tetraphylla. Although macadamia nuts are Australia’s native nuts, they are now grown all over the world.
Fresh kernels of macadamia can be consumed, prepared with, or processed into a wide range of products. Salted, Roasted, honey-roasted, chocolate coated, and wasabi-flavored are all popular flavors.
Key Takeaways from Market Study
- The macadamia milk market in Germany is expected to grow at a CAGR of 5% for the forecasted period.
- The global macadamia milk market can be classified into four distribution channels, supermarkets, online stores, convenience stores, and others.
- The processed segment is expected to account for more than 36% of the total global Macadamia milk market in terms of value.
- The Macadamia milk market also suffered some setbacks, as all shops, stalls, and restaurants were forced to close due to Covid-19 restrictions, where either food made from Macadamia milk or other non-dairy products were available for consumption.
Competitive Landscape
In the competitive macadamia milk market, companies are engaged in intense competition and adopting innovative strategies to increase their market share. One prominent growth tactic involves the development of new products. Manufacturers are introducing diverse flavors, barista-friendly blends, and fortified options enriched with additional minerals and vitamins to cater to a wide range of consumer preferences.
Participants in the macadamia milk industry are actively promoting their sustainable practices, including water reduction initiatives and eco-friendly packaging, to appeal to environmentally conscious consumers. Additionally, they are forming partnerships with retailers, cafes, and plant-based food companies to access new customer segments.
Key players in this sector are leveraging social media campaigns, creating educational content, and collaborating with influencers to enhance brand visibility and encourage consumer trials. Furthermore, they are exploring opportunities in new geographical markets where there is a growing demand for sustainable and healthy alternatives.
Leading Macadamia Milk Brands
- Marquis Macadamias
- Golden Macadamias
- Mauna Loa Macadamia Nut Corp
- Buderim Group
- Kenya Nut Company
- Nambucca Macnuts
- Ivory Macadamias
- Eastern Produce
- Hamakua Macadamia Nut Company
- Others
Industry Updates
- In January 2024, Milkadamia, a leading provider of creamy plant-based milk composed of raw macadamias, released its refrigerated line, called Organic Artisan. The product’s debut took place at the Winter Fancy Food Show, which was held from January 21 to 23 at the Las Vegas Convention Center. The show attendees were invited to taste five plant-based blends that included unsweetened as well as original macadamia milk, macadamia, and coconut milk, macadamia and oat milk, and macadamia and almond milk.
- In February 2023, PlantBaby made the launch of organic macadamia official. This nut variety expanded the Kiki Milk portfolio.
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Key Segments of the Macadamia Milk Market
By Flavor:
The milk comes in original/unflavored and flavored versions. The flavored category is further divided into vanilla flavor, chocolate flavor, mango flavor, hazelnut flavor, and other flavors.
By Product Type:
In terms of product type, the industry is bifurcated into sweetened milk and unsweetened milk.
By Sales Channel:
Based on sales channel, the sector is segmented into household/retail (B2C) and B2B sales. The household/retail (B2C) segment is further categorized into hypermarket/supermarket, convenience stores, departmental stores, mass grocery retailers, and online retailers. The b2b sales segment is also divided into cosmetics and personal care, food and beverage processing industry, and food service industry (HoReCa).
By Region:
The report examines sales in regions like North America, Latin America, Europe, East Asia, South Asia, Middle East and Africa, and Oceania.Top of FormBottom of Form
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