The ready-to-drink (RTD) tea market is registering a valuation of USD 34.3 billion in 2023 and is estimated to reach USD 72.9 billion by 2033. The market is capturing a CAGR of 8% during the forecast period.
The global tea market is poised for future growth, supported by ongoing research and consumer demand. Tea offerings come in various flavors from numerous market competitors, with tea bags (dip bags) in high demand across several developed regions.
Consumer awareness of the health benefits associated with global tea consumption is driving interest in adopting a healthier lifestyle. This awareness is a significant factor propelling the global ready-to-drink tea market forward. Ready-to-drink (RTD) tea is known for aiding in weight loss, alleviating headaches and body pain, reducing cholesterol levels, and lowering the risk of heart attacks.
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Key Takeaways:
- The ready-to-drink (RTD) tea market is predicted to register a CAGR of 8% with a valuation of US$ 72.9 billion in 2033.
- In the historical period, the market secured a valuation of US$ 33.0 billion in 2022.
- The United States is estimated to lead the global market by securing a share of 2.7% by 2033.
- Germany is significantly growing the global market size by capturing a share of 4.9% during the forecast period.
- With a share of 3.2%, Japan is anticipated to drive the global market during the forecast period.
- Australia is projected to capture a share of 2.7% in the global market by 2033.
Competitive Landscape
Leading brands are increasingly adopting targeted social media strategies to engage tech-savvy young consumers who prioritize value for money, customization, and seamless digital accessibility. With rising internet penetration, there has been a notable increase in the number of active internet users.
Major players in the ready-to-drink tea sector are planning extensive promotions across diverse social media platforms. This strategic approach is expected to unlock substantial growth opportunities for the RTD tea market during the forecast period.
Key Players Operating in the Global Market
- DANONE
- HARNEY & SONS FINE TEAS
- NESTLE S.A.
- SNAPPLE BEVERAGE CORP.
- STARBUCKS CORPORATION
- BEAM SUNTORY, INC.
- TATA CONSUMER PRODUCTS LIMITED
- THE COCA-COLA COMPANY
- THE REPUBLIC OF TEA
- UNILEVER PLC
Recent Developments in the Global Ready-to-Drink (RTD) Tea Market
- In 2021, Coca-Cola Company launched its ready-to-drink products in a variety of ranges including Honest Tea, Fuze Tea, and Gold Peak. The company expands its portfolio due to the growing demand for ready-to-drink tea.
- Unilever owns the ready-to-drink tea brand Lipton to promote sustainable and eco-friendly tea products.
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Ready to Drink (RTD) Tea Market by Category
By Product Types:
- Herbal
- Black tea
- Green tea
- Others
By Sales Channel:
- Direct Sales
- Indirect Sales
By Region:
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East Africa
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