The Middle East and North Africa (MENA) frozen food market is on a trajectory of significant growth, with its value expected to reach US$ 1,453.2 million in 2023. Forecasts predict a steady Compound Annual Growth Rate (CAGR) of 2.5% from 2023 to 2033, ultimately achieving a market value of US$ 1,863.40 million by the end of the forecast period. This substantial growth presents a compelling opportunity for investors looking to capitalize on the burgeoning frozen food sector.
Driving Forces Behind The MENA frozen food market’s Growth
- Rising Demand for Convenience Foods: As modern lifestyles become increasingly hectic, consumers are seeking quick and easy meal solutions. Frozen foods offer a convenient alternative to traditional cooking, saving time and effort without compromising on quality.
- Technological Innovations in Cold Chain Logistics: Advancements in cold chain logistics ensure the efficient and safe transportation of frozen goods, maintaining product integrity and extending shelf life. This has enhanced the availability and appeal of frozen food products across the region.
- Advancements in Retail Outlets: The proliferation of modern retail outlets, including supermarkets and hypermarkets, has made frozen foods more accessible to consumers. Improved storage and display facilities further boost consumer confidence in these products.
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Consumer preferences are evolving, with a growing emphasis on health and quality:
- Health Awareness: Increased health awareness is prompting consumers to spend more on premium frozen food options that offer nutritional benefits.
- Ready-to-Eat Meals: The ready-to-eat (RTE) segment is reshaping food consumption patterns, projected to grow at a CAGR of 4.9% through 2033. These meals cater to consumers’ need for convenience, speed, and nutrition.
- Private Label Products: Budget-conscious consumers are drawn to private-label products, enhancing market expenditure on frozen foods.
- Online Grocery Discounts: E-commerce platforms offering discounts and subscription services are boosting spending on frozen foods.
- Innovative Packaging: User-friendly packaging solutions are encouraging higher expenditure on frozen foods.
- Promotions and Loyalty Programs: Special offers and loyalty programs are driving sales in the frozen food sector.
Regional Insights and Market Dynamics
Saudi Arabia and Egypt are key markets within the MENA region, driven by expanding urban populations and increasing disposable incomes. The shift towards low-trans-fat and high-nutritional food preferences is further stimulating demand for frozen foods.
The market’s growth is bolstered by the expansion of the foodservice industry, with restaurants, hotels, and resorts increasingly incorporating frozen food products into their menus. The adoption of efficient procurement strategies for imported frozen food items is also contributing to market expansion.
Sustainability and Regulatory Challenges
The frozen food industry faces sustainability challenges due to the significant use of packaging materials. Manufacturers must navigate these environmental concerns while complying with stringent food safety regulations. Sustainable packaging solutions and innovative approaches are crucial for maintaining product quality and meeting consumer demands.
Competitive Landscape and Innovations
The MENA frozen food market is highly competitive, with both regional and international players investing in research and development to innovate their product offerings. Key market players include:
- Aryzta A.G.
- Ajinomoto Co. Inc.
- Cargill Incorporated
- General Mills Inc.
- JBS S.A.
- Kellogg Company
- The Kraft Heinz Company
- Nestle S.A.
- ConAgra Brands, Inc.
- Associated British Foods Plc.
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Recent innovations include:
- Seara: In August 2022, Brazilian food manufacturer Seara introduced a range of halal frozen food products in Saudi Arabia.
- Simplifine: In January 2022, Simplifine expanded its product portfolio with a new production line for frozen French fries in Kenya.
- Nomad Foods: In April 2022, Nomad Foods launched an open innovation site to scale up its production of frozen mussels and other bivalve goods.
- Al Islami Foods: In March 2021, Al Islami Foods introduced a new category of frozen halal dough products, starting with frozen paratha.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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