The global sunflower seed market, valued at USD 1,437.4 million in 2024, is projected to grow at a CAGR of 4.6% over the next decade, aiming to reach USD 2,262.7 million by 2034.
Rising consumer awareness of the health benefits offered by sunflower seeds is a primary driver in this market expansion. Increasing adoption in the healthy snack segment underscores their nutritional value, boasting significant levels of vitamin E, magnesium, and beneficial fats. These attributes make sunflower seeds a favored option among health-conscious consumers worldwide.
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Sunflower seeds are used for producing edible oils that are used in various food products. Sunflower seeds food products are available in various flavors such as dill pickle flavor, bacon ranch flavor, salt and pepper flavor, salty-sweet kettle roast flavor, fresh cracked pepper kettle roast flavor, and sweet dill pickle kettle roast flavor, and toasted coconut kettle roast flavor. Sunflower seeds are coated and sold as sour cream, barbeque, or ranch. Sunflower seeds are available in various sizes globally. Sunflower seeds contain high feeding value and are rich in omega-6 fatty acid. Sunflower seeds byproduct hull contains high in fiber and is used as a feed additive for cows. Sunflower Seeds in snack industry has developed rapidly as a convenient on-the-go snack option in the recent years.
The global sunflower seeds market driving factors are increasing demand for ready-to-eat snack foods coupled with the convenience of foods. Increasing opportunities in snacks industry is also another factor in driving the sunflower seeds market along with rising in production of sunflower seeds as a result of improved seed varieties. Rising number of supermarkets and retail stores are rapidly increasing the demand for various flavors of sunflower seeds worldwide. Manufacturers are focusing on providing healthier product offerings. As a result of rich source of fiber presence in sunflower seed, the demand for animal feed products is increasing significantly in livestock worldwide. Hence, the global sunflower seeds market is expected to observe robust growth over the forecast period.
Competitive Landscape
Major players prioritize product differentiation, innovation, and market penetration strategies. They invest heavily in research and development to craft distinctive flavor profiles, enhance nutritional benefits, and innovate packaging solutions that cater to diverse consumer tastes.
Marketing efforts are centered on targeted promotions, digital campaigns, and collaborations with influencers to boost brand awareness and foster deeper customer engagement. Pricing strategies are meticulously calibrated to maintain competitiveness while ensuring profitability, leveraging economies of scale and optimizing supply chain efficiencies.
Industry Updates
- In May 2024, the Yudum and Seed Association introduced YDM 2239, a new variety of local sunflower seeds that surpasses existing seeds in productivity and disease resistance. These new seeds are now registered and accessible to Turkish farmers. Additionally, the project has offered technical and seed support, establishing a network of 1,000 farmers.
- In December 2023, Russia’s National Seed Selection and Growing Consortium announced plans to develop 15 sunflower hybrids by 2030, with the first hybrid expected to be released by 2027. According to a consortium press release, this collaboration aims to create 15 new high-yield sunflower hybrids with enhanced biological efficiency.
Key Players in the Sunflower Seeds Industry
- GIANT Snacks Inc.
- Ike Enterprises Inc.
- Limagrain UK Ltd.
- CONAGRA FOODS, INC.
- Martin US Enterprises, LLC
- DuPont
- Mahyco Seeds Company Ltd.
- Sakata Seed America
- CHS Inc.
- KENKKO CORPORATION
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Sunflower Seed Market Segmentation
By Type:
Based on type, the industry is bifurcated into oilseeds and non-oilseed.
By Color:
Depending on color, the industry is categorized into black, green, white, claret red, and bright yellow.
By Application:
Key product applications include edible oil, snacks, confectionary, bakery products, and others.
By Region:
Industry analysis has been carried out across North America, Latin America, Western Europe, South Asia, East Asia, Eastern Europe, and the Middle East and Africa.
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