The global p-coumaric acid market value is projected to reach US$ 25.9 million by 2034, up from US$ 8.8 million in 2024. Demand for p-coumaric acid will likely increase at an estimated CAGR of 11.3% throughout the forecast period.
P-coumaric adoption will likely remain high in the food & beverage application, owing to rising demand for products with natural ingredients. The target segment is set to total US$ 17.7 million by 2034.
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Several factors are anticipated to stimulate the growth of the p-coumaric acid industry during the assessment period. These include
- Expanding usage of p-coumaric acid across diverse industries, including pharmaceutical and food processing
- Rising consumer preference for natural and organic products
- Increasing demand for natural preservatives
- Growing awareness about the harmful side effects of synthetic preservatives
p-coumaric demand is expected to rise rapidly during the next ten years. This is due to the rising usage of this compound as a natural food preservative and antioxidant in the food processing industry and other sectors.
Consumers globally are shifting their preference toward organic products due to rising health concerns. This is prompting companies to use natural preservatives like p-coumaric acid in their products, thereby driving demand.
Investment in research & development has reaped benefits for the companies, and the trend is expected to continue through 2034. Many studies have shown p-coumaric acid to be an excellent alternative to currently used preservatives because of its high quality, competitive price, and long shelf-life. This will likely foster market growth through 2034.
Owing to fitness blogs, influencers, and journals, coupled with savvy marketing from companies, the benefits of p-coumaric acid also reach day-to-day consumers. This is expected to drive market growth.
The increasing population of consumers turning to veganism and only using organic products has also been an important growth factor. People are also becoming increasingly suspicious of artificial preservatives because of their severe health risks and are turning towards natural and organic alternatives like p-coumaric acid. This will further uplift demand.
Key Takeaways from the Global p-Coumaric Acid Market Study:
- The global market for p-coumaric acid is expected to total US$ 25.9 million by 2034.
- Based on functionality, the antioxidant segment will likely total US$ 12.3 million in 2034.
- By application, the food & beverages category is set to reach US$ 17.7 million by 2034.
- The United States market is estimated to be valued at US$ 8 million by 2034.
- Demand across India is predicted to rise at 0% CAGR from 2024 to 2034.
- Brazil is poised to register a CAGR of 5% through 2034.
“The global p-coumaric acid industry is poised to grow rapidly amid rising demand for natural preservatives in diverse sectors. Companies that will keep investing in research & development and launch more marketing campaigns to educate people about the benefits of natural preservatives such as p-coumaric acid will be the market leaders,” says a lead analyst at Future Market Insights (FMI).
Who is Winning?
Key players in the p-coumaric acid market include Conagen Biotech, Hangzhou Viablife Biotech, Shandong Holly, Cixiang Medicine, Zhuhai Jiayi, Shandong YangCheng, and Lianyungang Guosheng.
Top companies are concentrating on reducing the price of their products as well as expanding their application area through research and development activities. It is expected that companies that will be able to create products that will compete in the market and have higher quality will be poised to be successful.
Leading players are taking steps to educate people about the benefits of p-coumaric acid. They are also implementing strategies like partnerships, alliances, facility expansions, and acquisitions to stay ahead of the competition.
Recent Development:
- In 2022, Hangzhou Viablife Biotech unveiled p-coumaric acid (4-hydrocinnamic acid) as a new natural preservative made by the fermentation technique.
Get More Insights into the Report
Future Market Insights (FMI), in its new offering, provides a thorough, detailed, and unbiased analysis of the global p-coumaric acid market, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034. The study offers growth projects based on functionality (anti-oxidant and anti-microbial), application (pharmaceuticals, food & beverages, cosmetics, personal care, and chemicals), and regions.
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Global p-Coumaric Acid Market Segmentation
By Functionality:
- Anti-oxidant
- Anti-microbial
By Application:
- Pharmaceuticals
- Food & Beverages
- Cosmetics
- Personal Care
- Chemicals
By Region:
- South Asia
- East Asia
- Oceania
- North America
- Latin America
- Europe
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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