The fabric freshener market has been on an upward trend, with an estimated value of USD 2,047.4 million in 2024, and is expected to reach USD 3,564.1 million by 2034. The growth of the fabric freshener market can be attributed to several factors, including changing lifestyles, rising social life, concerns about health and hygiene, and the need for quick and efficient solutions. With the emergence of the COVID-19 pandemic, consumers have become more conscious of hygiene and cleanliness, leading to an increase in demand for fabric fresheners.
Shift towards eco-friendly products has also been a significant factor in the growth of the fabric freshener market. Consumers are becoming more aware of the harmful effects of synthetic chemicals on their health and the environment, leading to the emergence of natural and organic fabric fresheners. Manufacturers are introducing new and innovative organic products to cater to the growing demand from consumers.
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Popularity of eCommerce platforms and online retailing has also been a crucial component of the growing presence of the fabric freshener industry. Online platforms have made it easier for manufacturers and retailers to explore their product lines beyond borders.
High-cost and homemade remedies, however, are bigger hurdles in the development of fresheners. Presence of certain allergens in fresheners causes allergies and a decline in sales of the product as well.
Key Takeaways from the Market Study
- Perfumed fabric fresheners are witnessing notable growth, with a share of 72.1% for 2024.
- Usage of fabric fresheners has immensely grown in recent times in households, with a share of 38.3% for 2024.
- The fabric freshener market in India is set to experience a commendable rise with a 10.7% CAGR through 2034.
- The fabric freshener market in China is projected to progress at a CAGR of 9.8% through 2034.
- The fabric freshener market in Australia is anticipated to develop at a CAGR of 7.3% through 2034.
- The fabric freshener market in Germany is predicted to rise at a 4.4% CAGR through 2034.
- The fabric freshener market in the United States is estimated to surge at a 3.3% CAGR through 2034.
Competitive Landscape
Key companies in the fabric fresheners market are Procter & Gamble, Henkel Corporation, JAY Manufacturing, Reckitt Benckiser, Clean Control Corporation, Deb Group Ltd, and Grow Fragrance Inc. These companies are making innovative launches and are involved in mergers and acquisitions to expand globally. Manufacturers have shifted the production unit to more sustainability-driven with the introduction of eco-friendly products. Big industries are involved in research and catering to ongoing trends to satisfy customer wants.
Key Players:
- Procter & Gamble
- Henkel Corporation
- JAY Manufacturing
- Reckitt Benckiser
- Clean Control Corporation
- Deb Group Ltd
- Grow Fragrance Inc.
- The London Oil Refining Co Ltd
Recent Developments:
- In May 2024, Marks and Spencer launched a homecare range with 60 products, including cleaning and laundry items. Customers liked the range’s scents and antibacterial properties.
- Home Bargains introduced three new fabric fresheners priced at £1.99 each, which were compared to popular designer perfumes like Lancôme’s La Vie Est Belle and Marc Jacobs’ Daisy.
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Key Segments of Market Report
By Product Type:
The sector is divided into perfumed and regular by product types.
By End Use:
Households, commercial, offices, and industrial sectors, the hospitality industry, public facilities, and other end users are categorized in this segment.
By Distribution Channel:
Distribution channels in this segment include direct, indirect, hypermarkets or supermarkets, specialty stores, independent stores, online stores, and many others.
By Region:
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
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