Unlocking Opportunities in the Booming Vegan Tuna Market Trends: In-Depth Analysis and Growth Opportunities

Vegan Tuna Market
Vegan Tuna Market

The North American market for vegan tuna is poised to experience a Compound Annual Growth Rate (CAGR) of 4.2% from 2022 to 2032. As per a recent report from FMI, the sales of vegan tuna are projected to exceed USD 426.8 million by the year 2032, demonstrating an approximate 4.3% CAGR until the end of the forecast period.

Both nutritionists and seafood consumers share concerns about the Biomagnification process, which poses risks such as cancer, kidney illness, liver disease, respiratory problems, and various heart conditions in humans. Consequently, there is a growing interest among consumers in adopting fish substitutes to address these health concerns.

The anticipated surge in seafood consumption during the forecast period is expected to boost the sales of vegan fish alternatives. According to Future Market Insights (FMI), the global plant-based fish market is set to grow at a Compound Annual Growth Rate (CAGR) of 16.4% between 2022 and 2032.

Organizations like PETA and other animal rights groups play a crucial role in raising awareness about plant-based fish products, contributing to customer recruitment. Various educational initiatives highlighting the benefits of vegan products, addressing animal cruelty concerns, and outlining the risks associated with high meat and fish consumption are collectively promoting the growth of the vegan tuna market.

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According to a survey released in July by The Vegan Society, vegetarian diets might save 8 million lives by 2050 while also dramatically reducing global warming. Similarly, Compassion in World Farming, a UK-based group, has begun a “Rethink Fish” campaign to better the lives of fish throughout the EU. In the years ahead, the implementation of these efforts is projected to generate significant potential for vegan tuna producers.

Key Takeaways from the Vegan tuna Market Study:

  • Gluten intolerance is becoming increasingly common, driving customers to seek out more gut-friendly options such as soy-based proteins.
  • The UK is likely to be the greatest market, with roughly half of all English consumers switching to vegetarian diets.
  • The fact that roughly 2/5 of people in the US are not vegan but have tried introducing plant-based meals into their diets is an intriguing facet of the vegan tuna industry. US vegan tuna market is growing at a CAGR of 4.2%.
  • Food allergies linked to seafood are on the rise in Europe, prompting an increasing number of customers to investigate plant-based alternatives. By 2032, the European vegan tuna market is predicted to increase at a CAGR of 4.5%.

“The players in the vegan tuna market can keep a stronghold on the developments in the market posing opportunities for application of vegan tuna. For example, augmenting demand for vegan seafood alternatives and environmental factors like depleting fish populations around the globe. In order to preserve the market position, market players are spending in R&D to develop novel products. Manufacturers are also concentrating on incorporating technical advancements in order to boost manufacturing efficiency.” said a lead analyst at FMI.

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Who is winning?

Key players operating in the global vegan tuna market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.

Some of the leading companies offering vegan tuna are Vegan ZeaStar’s tuna, Sophie’s Kitchen Plant-Based Toona, Good Catch Plant-Based Tuna, Worthington Meatless Tuna, Loma Linda TUNO, May Wah Vegan Delicious Tuna, Cedarlane No Tuna Salad, Jinka Vegan Tuna Spread, Vegetarian Plus Vegan Tuna Roll and others.

Get Valuable Insights into Vegan Tuna Market

FMI, in its new offering, provides an unbiased analysis of vegan tuna presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).

Vegan Tuna Market by Category

By Source:

  • Wheat
  • Soy Based Protein
  • Seaweed
  • Lentils
  • Yeast
  • Chickpeas
  • Other Sources

By Application:

  • Salad
  • Spread
  • Pie
  • Noodles
  • Others Applications

By Distribution Channel:

  • Convenience Stores
  • Supermarkets
  • Specialty Food Stores
  • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Oceania
  • Middle East and Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact FMI:
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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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