According to Future Market Insights (FMI), the gluten-free oats market valuation is likely to increase from US$ 168.3 million in 2023 to US$ 359.0 million by 2033. Overall gluten-free oat sales are projected to surge at a CAGR of 7.9% from 2023 to 2033.
Rising preference towards gluten-free food products due to increasing incidence of gluten intolerance and adoption of healthy lifestyles is a prominent factor driving the global gluten-free oats market forward.
A gluten-free diet is essential for individuals with gluten sensitivity and celiac disease, an inflammatory ailment of the small intestine. Eating gluten-free oats provides energy, decreases cholesterol, and improves digestion. They are a rich source of fiber and other essential nutrients.
Oats, a common gluten-free meal, are generally healthy and can aid weight loss when consumed with the proper proportions and combinations of other foods. Gluten-free meals are devoid of the “gluten” protein, which is contained in grains including rye, barley, and wheat.
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Growing awareness about the benefits of eating gluten-free products and increasing government initiatives are expected to boost gluten-free oat sales during the projection period.
Similarly, rising prevalence of gluten allergies and availability of a variety of products in the market will positively influence gluten-free oats market.
Key Takeaways from the Report:
- Global sales of gluten-free oats are slated to rise at 8% CAGR during the forecast period.
- By product type, rolled oats segment is anticipated to hold around 35% of the global market in 2023.
- Based on flavor, the flavored gluten-free oats segment is expected to account for 70% of the revenue in the global market in 2023.
- The United States holds a prominent share of 18.5% of the gluten-free oats market.
- China holds around 50% of South Asia gluten-free oats market.
- Gluten-free oats demand in India is forecast to rise at a significant pace over the next ten years.
Restraints Could Lead Consumers to Prefer Alternatives
Future years can witness declining oat acreage as grain growers in the United States are switching to more profitable crops such as maize.
Canola, flax, lentils, and durum wheat are among the alternative crops that are commanding higher prices and luring oats growers, according to a Bloomberg news piece. These agricultural changes can have a cumulative effect, resulting in high-quality oat shortages.
Oats are being sourced from new suppliers due to shortages, several of which are located overseas and may not adhere to the same food quality requirements as the United States or Canada.
Oat products manufactured during this shortage may or may not be gluten-free due to a lack of quality control over new oat imports. Gluten-free oats are harvested and processed from the highest-quality kernels in the field, making them the most labor-intensive and costly oat crop. Prices for high-quality oats have risen as a result of inadequate supply and rising demand.
Key Players Invest in Research & Development to Increase their Profits
Currently, alternative products are competing for market dominance, so it is essential to invest in research and development activities. For instance, there are government agencies dedicated exclusively to the research and development of oat grains. One such organization in Canada is the Prairie Oat Growers Association (POGA).
Canada is one of the leading producers of oats. It has numerous ongoing projects aimed at promoting Canadian oats. One of them is the integrated weed control strategy designed to increase oat production. This will open a wide array of opportunities.
Who is Winning?
Leading manufacturers of gluten-free oats include The Quaker Oats Company, Bob’s Red Mill Natural Foods, General Mills, Inc., Nature’s Path Foods, Inc., B&G Foods, Inc., Bakery on Main, General Mills, Inc., and Others.
Key Market Developments:
- In March 2021, Bob’s Red Mill Natural Foods introduced new gluten-free, single-serve instant oatmeal packets in three flavors: Brown Sugar & Maple, Apple Pieces & Cinnamon, and Classic. The new products offer a cleaner nutritional panel and lower sugar content than top competitors.
Get Valuable Insights into Gluten-free Oats Market
FMI, in its new offering, provides an unbiased analysis of the gluten-free oats market presenting historical demand data (2018 to 2022) and forecast statistics for the period from (2023 to 2033). The study divulges compelling insights on the demand for gluten-free oats market based on product type (rolled oats, whole oat groats, instant oats), flavor (flavored, natural), and price range (economy, mid-range, premium) across several regions.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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