According to recently released data from Future Market Insights (FMI), the electric air fresheners market is valued at approximately USD 583.2 million in 2023 and is forecasted to reach around USD 762.2 million by 2033, with a compound annual growth rate (CAGR) of approximately 2.7% from 2023 to 2033. The share of the electric air fresheners market within its parent market, the air freshener market, is approximately 30% to 35%.
The global electric air freshener market is influenced by peer markets within the industry, such as the air freshener market and the gel air freshener market. Future Market Insights has conducted thorough analysis of these related sectors and uncovered valuable insights that can aid in devising distinctive strategies for pursuing growth and opportunities.
Electric air fresheners are becoming more popular as they are simple to use and can be regulated remotely. Until 2022, the global electric air freshener market accounted for nearly 5% of total revenue from all types of air freshener materials sold worldwide. According to the market study report, this share is expected to grow throughout the forecast period.
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Growing urbanization and disposable income of people even in developing regions of the world has provided the necessary impetus for the growing use of different types of air freshening and fragrance material in the global market. The sale of electric air freshener has also grown many folds along with the sale of the physical air freshener of room and car air freshener materials.
Another big reason for such growth in demand for an electric air freshener is the growing number of personal cars in every part of the world.
What are the Key Contributors to the Electric Air Freshener Market?
Technological advancement is one of the reasons for market participants, which is continuously adopted by the manufacturers with the rising demand for electric air fresheners. They are upgrading by adding new features like reliable capacity, LCD display, convenient design, adjustable fragrance settings, portable design, time settings, and versatile functionality to distribute and sell electric air fresheners in all segments of end users.
Along with these factors, the global electric air freshener market also depends on consumer awareness and performance of electric air fresheners. High disposable income and improvement in the lifestyle of consumers present beneficial opportunities for the sale of electric air fresheners in different regions and market development.
Product diversity is a major trade of the electric air freshener market, which is driving innovation and research activities, growing the demand for electric air fresheners by targeting new customer groups. Quickly changing technology coupled with more demanding customer outcomes in the push for new product development and product augmentation.
The key industry participants are more invested in research and development (R&D) activities for developing new products and fragrances to meet standards and regulations implemented across regions and according to a growing demand for electric air freshener types. Product extension is an essential factor in propelling the market and increasing the sale of electric air fresheners to new customers.
Which Region holds the Highest Growth Potential in the Electric Air Freshener Market?
Due to the higher living standards of people mostly living in North America and European regions, the demand for electric air fresheners is higher in these countries. Also, the popular trend of keeping pets in households is also a major factor for the higher sale of electric air fresheners in US and European countries.
Middle East countries are also traditionally an attractive region for all types of fresheners and perfumes. With the adoption of the modern lifestyle, the demand for electric air fresheners is projected to grow during the forecast period.
How Strong is the Competition in the Global Electric Air Freshener Market?
Some of the major players of the global tire carousel market include
- Qingdao Anyfeel Electric Co. Ltd
- Reckitt Benckiser Inc.
- Jarden Corporation
- Kobayashi Pharmaceutical Co. Ltd
- Farcent Enterprise Co. Ltd.
- SC Johnson & Son Inc.
- Car-Freshener Corporation
- Church & Dwight Co. Inc.
- Henkel KGaA
- Procter & Gamble Co.
- OceanStar
- Other Key Manufacturers (As per requirement)
Expansion of supply or distribution channels through the advent of online e-commerce platforms is the major driving factor for the significant growth in the sale of the electric air freshener market during the past decade.
Recent Developments Related to Electric Air Freshener Market
- P&G announced the release of a long-lasting air freshener in February 2015 that can be bused home and fabric care products. This new product can help the company to strengthen its brand value in the electric air freshener market.
- S.C. Johnson of US acquired the Air Freshener manufacturing Company Homeland in May 2015. As per the market analysis export, this acquisition will expand the customer base of S.C. Johnson for its sale of electric air freshener in new markets.
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Global Electric Air Fresheners Market by Category
By Customer Type:
- Individual
- Enterprise
By Price range:
- Low
- Medium
- Premium
By Application:
- Residential
- Corporate Offices
- Car
- Others
By Sales Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Multi-brand Stores
- Online Retailing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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