The European pet food market is projected to achieve a valuation of USD 36.4 billion by 2023, with growth anticipated at a CAGR of 5.3% from 2023 to 2033. By 2033, total pet food sales in Europe are expected to reach USD 61.2 billion.
With the growing adoption rate of pets, pet parents are becoming increasingly conscious regarding the health of their companion animals. Subsequently, the penetration of social media platforms is also aiding in the rising awareness of animal cruelty.
Millennials across Europe are inclined towards adopting shelter animals and are fighting for animal rights. Consequently, governments across the region are imposing several stringent regulations favorable to animal rights.
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As per the study, over the years, there has been a sharp increase in the adoption of dogs and cats across European countries such as the United Kingdom and Germany. For instance, as per the UK Pet Food, around 34% of households across the United Kingdom had dogs.
Similarly, about 28% of households had cats. High adoption of these pets is eventually elevating demand for pet food across Europe and the trend is expected to continue during the projection period.
Rising focus on pet health and growing knowledge of the advantages of protein intake for animals are expected to boost pet food sales across Europe during the projection period.
Pet owners are looking for food products that have higher nutritional value. They are opting for various types of pet foods to provide daily nutrition to their pets as well as improve their immune systems.
Key pet food manufacturing companies across Europe are launching new fortified pet food to meet growing demand for healthy foods. FMI predicts that Europe-based pet food manufacturers will benefit from growing consumer interest in high nutritional and healthy pet food products.
However, significant capital expenditures necessary for pet food production, penetration of counterfeit per food products, and strict regulatory frameworks are negatively influencing the market. Backed by these factors, the pet food demand across Europe is set to surpass a valuation of US$ 61.2 billion by the end of 2033.
Key Takeaways from Market Study
- Europe’s pet food market is estimated to be valued at US$ 36.4 billion in 2023.
- By nature, the conventional segment holds a significant market share of 67.0% of the Europe pet food market.
- By product type, kibble/dry segment holds a considerable market share of 25.0% of the Europe pet food market.
- In terms of pet type, dog segment holds a share of 55.0% in the Europe pet food industry.
- The United Kingdom pet food market is poised to exhibit a steady growth rate during the next ten years.
- With increasing pet adoption rates, demand for pet food across Germany is expected to rise at a moderate CAGR between 2023 and 2033.
Who is Winning?
Leading companies offering pet food include Mars Incorporated, Evanger’s Dog & Cat Food Company, Inc., Mc Adams Pet Foods Limited, Nestle Purina Pet Care, Affinity Petcare SA, Symrise, Roll Over Pet Food Ltd., The Pet Food Market, Canagan Group, Mera Pet Food Family, and Wagg Foods Ltd., Sabre Pet Food.
Recent Developments:
- In December 2021, Mars Petcare announced the deployment of food safe recycled plastic in wet petfood packaging.
- In March 2022, a new line of wet dog food products made from insect protein was launched by Dogs Plate, a leading Polish pet food business.
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Europe Pet Food Industry by Category
By Product Type:
- Kibble/Dry
- Extruded
- Baked
- Coated
- Dehydrated Food
- Freeze Dried Food
- Freeze-Dried Raw
- Wet Food
- Frozen
- Raw Food
- Powder
- Treats & Chews
- Dog
- Pastes
- Cremes
- Crunchy Sticks
- Chew Sticks
- Tablets
- Biscuits
- Jerky
- Rawhide
- Cat
- Pastes
- Cremes
- Crunchy Snacks
- Chew Sticks
- Tablets
- Biscuits
- Cat Milk/Milk Snacks
- Dog
By Nature:
- Organic
- Mono protein
- Conventional
By Pet Type:
- Cat
- Kitten
- Senior
- Dog
- Puppy
- Adult
- Senior
- Birds
- Others (Rabbits, Hamsters, etc.)
By Packaging:
- Pouches
- Bags
- Folding Cartons
- Tubs & Cups
- Can
By Distribution Channel:
- Store-based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Mom and Pop Stores
- Pet Stores
- Discounters
- Independent Grocery Retailers
- Drugstores
- Other Retail Formats
- Online Retailers
By Country:
- Germany
- Italy
- France
- United Kingdom
- Spain
- BENELUX
- Nordic
- Russia
- Poland
- Rest of Europe
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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