The global kids’ food and beverages market is expected to reach a valuation of US$ 138.8 billion in 2023, and is projected to record a CAGR of 6.2% from 2023 to 2033. The global kids’ food and beverages market report also predicts the evaluation to reach US$ 253.3 billion by 2033.
The primary factor propelling the growth of the global market for kids’ food and beverages is the rise in family income globally. Likewise, engaging commercials that target specific age groups and cross-cultural impact through digital media have helped in market expansion. Given how much advertising contributes to the success of kids’ products, many players have made it their primary marketing approach. As a result, governments all over the world are passing laws that restrict children’s food advertising and promotion based on deceptive marketing goals. At present, both high- and low-income countries are witnessing an increase in the percentage of children under the age of five who are overweight, which is alarming. This is expected to limit the market in the future.
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To limit the market potential for local businesses, certain European Union countries have prohibited the marketing of HFFS products to viewers in particular age categories. Parents now select items with reduced sugar content due to the general increase in childhood obesity and the issues it causes. Kids’ food and beverage producers have now introduced new items that have less sugar, extra protein, and more fresh fruits and vegetables.
Key Takeaways
- As per the FMI market predictions, the overall demand for this category of products in the United States is estimated to be US$ 63.6 billion by 2033.
- Sales of kids’ food and beverages are anticipated to register a CAGR of 9.3% in China, as compared to any other country.
- Positive market influences include the expansion of e-commerce platforms in emerging economies and the growing popularity of packaged food items around the world.
Competitive Landscape
Atkins Nutritionals Inc., Britvic Plc, Brothers International Food Corp., Campbell Soup Company, Conagra Brands Inc., Elevation Brands LLC, General Mills Inc., GlaxoSmithKline Consumer Healthcare Ltd., GlaxoSmithKline Plc, Kellogg Company, Lifeway Foods Inc., McKee Foods Corporation, Mondelez International, Nestlé S.A., PepsiCo Inc, The Kraft Heinz Company, Tipco Foods Public Company Limited, Want Want China Holdings Ltd. Among others are some of the significant players in the global kids’ food and beverages market.
Recent Developments
- Danone launched the Dairy & Plants Blend formula in July 2022, in response to requests from parents for feeding options that are appropriate for vegetarian diets and plant-based diets, while also addressing the specific nutrient needs of their children. According to the Gerber Company, the plant-based, carbon-neutral baby food line Plant-tastic had its market launch in April 2022. It is sponsored by Nestlé and sells a range of organic pouches, snacks, and complete meals made from nutrient-rich, plant-based sources.
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Given Below are the Kids’ Food and Beverages Market Segments
By Product Type:
- Frozen Foods
- Dairy Products
- Beverages
- Cereals
- Meals
- Self-stable Produce
- Snacks (Salty & Sweet)
- Fortified Foods
- Others
By Age Group:
- 2 to 3 years
- 4 to 8 years
- 9 to 13 years
- 14 to 18 years
- Others
By Category:
- Organic
- Conventional
- Others
By Distribution Channel:
- Drugstores or Pharmacies
- Supermarkets or Hypermarkets
- Convenience or Retail Stores
- Online Distribution Channel
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and the Pacific
- The Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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