In 2024, the global market for nitro tea is anticipated to be valued at USD 27.3 million. With a CAGR of 7.8% annually, the nitro tea sector is expected to reach USD 58 million by the conclusion of the forecast period.
The nitro tea industry is capitalizing on the growing popularity of nitrogen-infused beverages, offering consumers a novel choice. Marketers are emphasizing the health advantages of nitro drinks, such as their low sugar and acidity levels, which enhances their appeal even further.
Tea, being among the most widely consumed beverages globally, presents substantial growth potential for nitrogen-infused variants. As a result, nitrogen-infused tea is steadily increasing its market share within the nitro-infused beverages segment.
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The beverage industry is currently experiencing a surge in the ready-to-drink trend. Driven by the growing demand for convenient options suited to busy lifestyles, ready-to-drink beverages are becoming increasingly prevalent.
Ready-to-drink tea is gaining prominence as consumer demand for convenient beverages grows. Nitro-infused ready-to-drink tea is capitalizing on this trend, prompting stakeholders to increase their investments in these products. Consumers are particularly appreciative of nitrogen-infused tea for its versatility in flavor profiles.
Competitive Landscape
Coming up with innovative flavors is seen as a must by market players. Making the product available at a competitive price is also a strategy employed to reach more consumers. The online boom is seeing new entrants come to the industry at a rapid pace, and, thus the competition is intense in the nitro tea landscape.
Leading players are coming up with new versions to attract more and more consumers. Similarly, strategies like mergers, collaborations, distribution agreements, and partnerships are becoming prevalent among companies.
Several companies are focusing on utilizing attractive and eco-friendly packaging to woo eco-conscious customers. Social media platforms are becoming key marketing tools for players to expand their reach globally.
Key Industrial Developments
- In May 2024, ready-to-drink (RTD) Cold Brew Nitro Tea brand East Forged won the Best Processing Award at the Hive Awards.
- In December 2023, Twrl Milk Tea partnered with Whole Foods Market. With the partnership, the former expanded its presence in North America.
Leading Nitro Tea Brands
- Starbucks
- Caveman Coffee Company
- BonaFide Nitro Coffee & Tea
- East Forged
- Rise Brewing Co.
- Others
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Key Segments of Market Report
By Product Type:
Based on the product type, the nitro tea market has been divided into nitro ginger ale green tea, nitro hibiscus tea, nitro matcha tea, nitro peach tea, nitro masala tea, nitro strawberry tea, and others.
By Distribution Channel:
Based on the distribution channel, the nitro tea industry is segmented into specialty tea stores, supermarkets, convenience stores, online stores, and others.
By End User:
Based on the end user, the market is trifurcated into the following segments: individual consumers, HoReCa, and institutional end users.
By Region:
The sector has been analyzed with the following regions covered: North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.
Frequently Asked Questions
How big is the nitro tea sector?
The size of the nitro tea sector is estimated to be USD 27.3 million in 2024.
At what rate is the industry expected to grow?
The industry is expected to increase at a CAGR of 7.8% over the forecast period.
What is the forecast for the nitro tea sector?
The nitro tea sector is forecast to reach a size of USD 58 million by 2034.
Which are the key companies in the industry?
Starbucks and East Forged are some of the prominent companies in the industry.
What is the scope of the sector in the United States?
Sales in the nations are expected to register a CAGR of 8.2% through 2034.
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