Decaffeinated Coffee Market Set for Strong Expansion, FMI Forecasts USD 39.10 Billion by 2033

According to Future Market Insights’ most recent market estimate, the decaffeinated coffee market is worth US$ US$ 20.06 billion in 2023. A CAGR of 6.9% is anticipated in the market during the forecast period.

Millennials prefer decaffeinated, gently roasted, organic, and sustainably farmed coffee beans due to their busy schedules and the greater accessibility of unhealthy beverages in recent years. Numerous cafes, coffee shops, restaurants, and eateries have started to provide menu items made from the aforementioned varieties as a result of the increased popularity of decaffeinated coffee.

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Moreover, rapid urbanization and work-centered lifestyles have increased people’s awareness of and dependence on giving their bodies the proper kind of sustenance that is free from any concentration of adulteration. As a result, it is anticipated that the decaffeinated coffee market share would rise.

Additionally, coffee made in compliance with Fairtrade standards encourages commercial partnerships that are primarily focused on communication and openness in order to create more equity in international trade. These partnerships, which also support sustainable growth, enable better trade conditions for decaffeinated coffee producers.

Although organic decaffeinated coffee can be a bit more expensive than traditional decaffeinated coffee, many consumers are willing to pay more for the assurance that comes with knowing their coffee is organic.

The demand for decaffeinated coffee is expected to grow as more people learn about the benefits of organic coffee. With the absence of the traditional caffeine buzz, customers can now enjoy a cup of decaffeinated coffee. In order to promote decaffeinated coffee and educate consumers about its benefits, coffee companies have started to invest money in marketing campaigns.

Key Takeaways

  • The decaffeinated coffee market is likely to have a CAGR of 6.9% during the forecast period.
  • Historically, the decaffeinated coffee market had a CAGR of 6.3% between 2018-2022.
  • The value of the decaffeinated coffee market is expected to be US$ 39.10 billion by 2033.
  • Based on nature, organic segments hold 3.5% CAGR of the decaffeinated coffee market by 2033.
  • Based on End Use, the retail segment is anticipated to experience the highest CAGR of 6.7%% over the projection period.
  • With a CAGR of 3.1%% throughout the forecast period, US market participants are significantly boosting the demand for decaffeinated coffee.
  • From 2023 to 2033, the decaffeinated coffee market in Japan is anticipated to expand at a CAGR of 3.3%.
  • During the predicted period, the UK is forecast to expand at a CAGR of 5% in the decaffeinated coffee market.

Competitive Landscape

Many manufacturers who were already producing conventional coffee have added decaffeinated variants to their product selection in order to take advantage of the expansion and keep their customers.

The established supply chain and brand recognition should also be advantageous to the leading decaffeinated coffee players.

  • Starbucks has also released a number of decaffeinated coffee varieties, such as Starbucks Decaf Pike Place Roast and Starbucks Decaf House Blend.
    • The Starbucks Decaf Vanilla Iced Coffee is the result of a partnership between Starbucks and Dr. Pepper Snapple Group. Additionally, Starbucks recently unveiled the new Decaf Mocha Macchiato, a decaffeinated version of its popular Mocha Coconut Milk Macchiato.
  • To produce decaffeinated coffee, Nestle has undertaken considerable research and development investments. The business has launched several decaffeinated coffee products under its Nescafe brand, including
    • Nescafe Decaf Espresso
    • Nescafe Decaf Latte
    • Nescafe Decaf Mocha.

Nescafe Gold Decaf, a decaffeinated variation of the company’s well-known Nescafe Gold coffee, was also made available.

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Key Segments

By Nature:

  • Organic
  • Conventional

By Type:

  • Regular
  • Medium Roasted
  • Dark Roasted
  • Others

By End Use:

  • Retail/Household
  • Foodservice

By Distribution Channel:

  • Business to Business
  • Business to Consumers

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact FMI:

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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