According to a recent report by Future Market Insights, the clean label flour market is poised to grow at an average CAGR of 7.0% throughout the forecast period. The market is projected to reach USD 3.7 billion by 2023 and is expected to surpass USD 5.9 billion by 2033.
Wheat is likely to continue to be the most popular clean label flour source among a wide spectrum of end consumers. Rice, on the other hand, is predicted to gain traction in the forecast years, with strong demand in Europe, North America, South Asia, and Oceania.
Wheat demand is mostly due to lower costs and increased customer awareness. Wheat has long been a popular substitute for white flour, and this trend is likely to continue in the future years.
The amount of clean label products on retail shelves has exploded in recent years Clean label flour is a critical component with widespread use in bakery items, packaged meals, confectionery, sauces and dressings, and other uses, all of which are driving market expansion.
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Key Takeaways from Market Study
Clean label flour consumption accounts for around 15-20% of global clean label ingredients consumption, with Europe and North America being the topmost customers and matured markets for ready-to-eat meals, snacks, and others.
Due to sophisticated production capabilities, a large market, and an increasing number of health-conscious consumers, Europe is expected to lead the clean label flour market throughout the forecast period.
Clean label wheat consumption is predicted to grow significantly in Asian Pacific countries like India and China. Customers’ choices are increasingly influenced by their health concerns, as seen by a growing preference for healthier food products as a result of rising obesity and heart disease rates.
“The ‘clean label’ trend is largely driven by millennials. They account for around a quarter of the population and are expected to have trillion-dollar spending power. To stay up with millennials, foodservice companies might stress ongoing trends to innovate healthier foods. Foodservice businesses have responded to rising health awareness among millennials by developing healthier items. As a result, the usage of clean label ingredients is projected to increase, resulting in the rise of the clean label flour market.” says a Future Market Insights analyst.
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Competitive Landscape
The global clean label flour market is highly competitive and mainly dominated by the top 10 players. Players are continuously evolving in this market to launch better products than their competitors.
The key players operating in the clean label flour market are increasing their presence in the global market through mergers, acquisitions, and alliances with local or medium-scale companies in the clean label flour industry. Further, these players are launching new products in the market to cater to the changing demands of consumers.
Investments in research and development are carried out by almost all the key players, as evolving consumer demand remains a primary driving force for the clean label flour market.
Market Developments
- Cargill has created a highly soluble rice flour that can take the place of maltodextrin in a variety of applications and provide formulators with a clean label option.
- A nutrient-dense hydrocolloid made from non-GMO red seaweed, SEAFLOURTM, has been introduced in the United States, according to IFF. For companies looking to capitalize on rising consumer demand for clean label products, SEAFLOURTM is the perfect natural stabilizer.
- In 2021, Hinrichs Trading Company (HTC) was purchased by Ardent Mills to diversify the company’s flour offerings and launch new products.
Key Players
- Ardent Mills
- Ingredion Incorporated
- Arrowhead Mills
- Groupe Limagrain
- Codrico Rotterdam B.V.
- Siemer Specialty Ingredients
- Kerry Group
- Cargill, Inc.
- Grain Craft, Inc.
- Hodgson Mill
- Wheat Montana Farms
Key Segments
Product:
- Wheat
- Corn
- Rice
- Coconut
- Rye
- Others
Application:
- Bakery Products
- Pasta and Noodles
- Baby Foods
- Soups
- Sauces
- Gravies
End User:
- Food Industry
- HoReCa / Foodservice
- Retail Sales
Sales Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Hypermarkets /Supermarkets
- Convenience Stores
- Mass Grocery Retailers
- Food and Drink Specialty Stores
- Online Retailing
Key Regions Covered:
- North America
- United States
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- United Kingdom
- France
- Spain
- Russia
- Rest of Europe
- Japan
- Asia Pacific excluding Japan
- China
- India
- Malaysia
- Singapore
- Australia
- Rest of APEJ
- The Middle East and Africa
- GCC Countries
- Israel
- South Africa
- Rest of MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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