Capturing the 6.3% CAGR in APAC Heart Health Functional Food Market: Innovate with Omega-3s and Plant Sterols to Meet Rising Demand

The market for functional foods for heart health in the APAC region has a share of the market worth US$ 477.6 million in 2022, and it is anticipated to rise at a steady CAGR of 6.3% from 2023 to 2033 to reach US$ 913 million in market value.

Heart health pills are becoming increasingly popular as individuals grow more health-conscious. People may be unsure about which supplements to take because there are so many different kinds available on the market. CoQ10 supplements, fish oil supplements, as well as magnesium supplements, are some of the most well-liked supplements for heart health.

Over the forecast period, more consumers are expected to choose preventative care over curative therapy, which is expected to lead to a considerable increase in demand for heart-healthy functional foods in APAC. The latter part of the projection period shows excellent growth potential for this market. It is projected that severe government regulations and limitations on the manufacture of heart-healthy food would limit market development. There are loopholes in the strict regulatory framework around these products, and changes are being made despite the increased demand for nutraceuticals as well as functional meals.

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Key Takeaways from the Market Study

• The market value of the APAC heart health functional food market was estimated to be US$ 431.1 million in 2018.
• Sales in the APAC heart health functional food market increased significantly between 2018 and 2022, with a CAGR of 2.6%.
• Breakfast cereals accounted for 45.8% of the APAC market in 2022.
• Through 2033, functional foods are anticipated to continue to dominate the Japanese market for heart health, growing at a rate of around 6.2% per year.
• The Indian market for functional foods for heart health would hold a 21.9% market share in 2022.
• The Chinese market for functional foods for heart health is anticipated to rise from 2023 to 2033.

“The APAC heart health functional food industry is a market for food items designed primarily to support cardiovascular wellness and lower the risk of heart disease among regional consumers, thereby propelling the growth.” – Nandini Roy Choudhury, Client Partner at Future Market Insights 

Competitive Landscape

The need for functional foods for heart health has grown in recent years with rising health consciousness. Manufacturing enterprises are likewise keen on expanding their market presence through the development of new goods and the expansion of current plants. The following are some significant advancements in APAC heart health functional food industry:

• Probiotics, omega-3 fatty acids, and folic acid supplements are among the items that GM Pharm offered on the online shopping platform Rakuten in October 2019. One of the top companies in Japan is Rakuten, and GM Pharm has high aspirations for proving that functional health products from Korea are recognized in Japan. Health functional food supplements are the primary focus of the medical researchers as well as pharmacists of GM Pharm.
• A new cereal from Kellogg was introduced with the goal of providing a 3-in-1 boost to intestinal health. The finest ingredients in Happy Inside’s morning cereal are combined with prebiotics, fiber, and probiotics to promote complete digestive health. The breakfast division of Kellogg is taking the next step towards functional meals with this new introduction. Producing and marketing ready-to-eat cereal along with convenience meals is the business of Kellogg Co. (Kellogg). Cereals, crackers, cookies, savory snacks, toaster pastries, frozen waffles, fruit-flavored snacks, cereal bars, and vegetable meals are all included in its product line.

More Valuable Insights Available

Future Market Insights offers an unbiased analysis of the global APAC heart health functional food market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the APAC heart health functional food market, the market is segmented based on type (breakfast cereals, dairy products, edible oils, nutritional bars and others), and distribution channel (hypermarkets, supermarkets, departmental stores, grocery/ retailers) across seven major countries (India, China, Japan, Singapore, Indonesia, Thailand, and Malaysia).

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Key Segments Profiled in the APAC Heart Health Functional Food Market

By Type:

• Breakfast Cereals
• Dairy Products
• Edible Oils
• Nutritional Bars
• Others

By Distribution Channel:

• Hypermarkets
• Supermarkets
• Departmental Stores
• Grocery/ Retailers

By Country:

• India
• China
• Japan
• Singapore
• Indonesia
• Thailand
• Malaysia