According to Future Market Insights (FMI), the United States plant based meal kits market value is set to reach US$ 875.6 million in 2023 and US$ 3,123.0 million by 2033. Over the assessment period, plant-based meal kit demand in the United States is likely to increase at a robust CAGR of 13.6%.
Rise of veganism and growing fame of meal kits due to their convenience are key factors driving the United States plant-based meal kits industry.
Meal kits are considered a healthier and more affordable substitute for takeout. Growing demand for quick, healthy, read-to-cook, and tasty substitutes to conventional fast food takeouts is expected to fuel sales of plant-based meal kits through 2033.
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A large portion of the American population prefers plant-based meal kits due to their several benefits. Meal kits such as prepared meal kits can be cooked with minimal effort as they are already pre-cooked. This is making them an ideal choice for people with busy lifestyles.
Consumers have a wide variety of options to choose from. Adoption of plant based meal kits allows consumers to eliminate the need for visiting a supermarket or hypermarket to shop for vegetables and other ingredients necessary for cooking.
Technological advancements in the manufacturing, packaging, and delivery of these meal kits are expected to help the target market to thrive robustly through 2033.
Consumers today are becoming more and more aware of sustainability, environmental impact, and animal cruelty. As a result, they are turning to sustainable options such as plant based meal kits.
A recent survey conducted by Future Market Insights (FMI) observed a rise in demand for plant-based meal kits especially in the United States as consumers have started to place greater importance on health, wellness, and fitness.
Key Takeaways from the United States Plant Based Meal Kits Report:
- The United States plant based meal kits market size is estimated to reach US$ 875.6 million in 2023.
- By 2033, the United States plant based meal kits industry valuation is expected to total US$ 3,123.0 million.
- Demand for plant based meal kits in the United States is likely to rise at 13.6% CAGR through 2033.
- By product type, demand is expected to remain high for prepared meal kits in the United States market through 2033.
- Based on format, shelf stable and frozen meal kits are expected to cumulatively hold a dominant market share.
United States Plant Based Meal Kits Market Key Companies
- Purple Carrot
- Green Chef
- Veestro
- Hungryroot
- Splendid Spoon
- MamaSezz
- Plantable
- Trifecta Nutrition
- Sakara Life
- VegReady
- Fresh n’ Lean
- 22 Days Nutrition
- PlantPrep
- Simply Vegan
- Vegan Strong
These key players are concentrating on expanding their portfolios by introducing new products and delivery services. They also use strategies such as mergers, partnerships, advertisements, agreements, and acquisitions to gain a competitive edge in the market. For instance,
- In 2021, Gardein, a leading brand in the plant-based protein market, launched plant-based meal kits that feature their protein-rich products. These kits offer a variety of plant-based proteins, such as chicken, beefless tips, and fishless filets, along with accompanying ingredients to create well-rounded plant-based meals.
- In 2020, Mobby’s Vegan launched meal kit delivery across the nation with meal kits priced at US$ 79 which included enough food to feed 6 people in a single meal.
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United States Plant Based Meal Kits Market by Category
By Product Type:
- Meal Kit
- Prepared Meal kit
By Format:
- Chilled
- Frozen
- Shelf Stable
By Sales Channel:
- Store-based retailing
- Convenience Store
- Discounters
- Forecourt Retailers
- Hypermarkets/ Supermarkets
- Food Specialist
- Independent Small Grocers
- Other Grocery Retailers
- Online retail
By State:
- California
- Texas
- Florida
- New York
- Illinois
- Ohio
- North Carolina
- Michigan
- Colorado
- Wisconsin
- Washington.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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