The teeth whitening market is poised for significant growth, with an estimated market size of USD 7,204 million in 2024. The demand for teeth whitening products is expected to increase at a compound annual growth rate (CAGR) of 4.10% from 2024 through 2034, reaching a market value of USD 10,766.7 million by the end of the forecast period.
Teeth whitening products have gained immense popularity due to increasing awareness about oral hygiene and the growing desire for aesthetically pleasing smiles. This trend is further propelled by advancements in dental care technology and the availability of a wide range of teeth whitening solutions tailored to meet diverse customer needs.
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In addition, the teeth-whitening market is deliberately expanding to serve a broader spectrum of customer demographics. This means that in order to provide treatments that work for everyone who wants a whiter smile, different age groups will need to be targeted. This deliberate increase allows more consumers to follow the teeth-whitening trend, which promotes the market’s total growth.
Key Takeaways:
- The teeth whitening market is estimated at US$7.2 billion in 2024 and is projected to reach US$10.8 billion by 2034, growing at a CAGR of 4.1%.
- Rising demand for whiter smiles is fueling the market, with manufacturers offering personalized solutions to cater to diverse customer preferences.
- The industry is expanding to include a wider range of consumer markets, encompassing different age groups.
Competition Outlook of the Teeth Whitening Market:
There are several well-known companies, up-and-coming startups, and private label brands in the teeth-whitening market, all fighting for a spotless grin in customers’ shopping carts. In order for brands to stay ahead of the curve, product innovation is crucial given the steady stream of new technology and components.
This means inventing at-home whitening kits that are easy to use and incorporate innovative application techniques, researching developments in light-based whitening technologies, and formulating effective yet delicate whitening products.
DTC brands are upending the market by providing affordable, individualized teeth-whitening treatments and easy online subscriptions. This compels traditional physical merchants and dentistry offices to alter their product lines and business models.
Recent Developments in the Teeth Whitening Industry
- Procter & Gamble launched Crest Whitening Emulsions, which is a breakthrough formula that delivers five times more active hydrogen peroxide to the teeth and does not require rinsing or brushing.
- Colgate Palmolive expanded its Colgate Optic White line of products with offerings such as Colgate Optic White Renewal Toothpaste.
- Johnson & Johnson launched Listerine Healthy White Vibrant Multi-Action Rinse, which is a mouthwash that whitens teeth, prevents stains, and kills bad breath germs. The company also partnered with Byte, a direct-to-consumer brand that offers at-home teeth aligners and whitening kits, to provide oral care products and education to Byte customers.
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Key Companies in the Market:
- Procter & Gamble
- Colgate Palmolive
- Johnson & Johnson
- Unilever
- Ultradent Products Inc.
- Church & Dwight Co.
- GlaxoSmithKline Plc
- 3M Company
- DENTSPLY international
- Henkel AG & Co KGaA
- Institut Straumann AG
- Ivoclar Vivadent AG
Key Segments:
By Product:
- Teeth Whitening Gels & Strips
- Carbamide Peroxide with Potassium Nitrate and Fluoride
- Carbamide Peroxide
- Hydrogen Peroxide
- Teeth Whitening Devices
- LED Lights
- Corded LED Lights
- Cordless LED Lights
- UV Lights
- Halogen Lights
- LED Lights
- Oral Care Products
- Others
By Distribution Channel:
- Institutional Sales
- Dental Hospitals
- Dental Clinics
- Group Dental Practice
- Retail Sales
- Retail Pharmacies
- Drug Stores
- Hypermarket and Supermarket
- Online Sales
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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