The hair bond multiplier market is expected to be valued at US$ 330.3 million by 2033. Celebrity endorsements, the influence of social media, and the rising disposable income of individuals are some of the major factors in the modest growth of 5.6% CAGR through 2033. The hair bond multiplier market holds a global market revenue of US$ 191.5 million in 2023.
The hair bond multiplier helps repair the damage caused by constant coloring, bleaching, and the use of chemical treatments by strengthening the hydrogen-sulfide bond in the hair. It has become a part of almost every renowned salon chain, thanks to the rise of awareness among individuals regarding self-care and the importance of aesthetic looks due to social media influencers.
When it comes to end-use, the salon segment is currently dominating the global hair bond multiplier market. Due to very high demand, salons all over the world have started incorporating hair bond multiplier treatment into their services. Other users of the hair bond multiplier kit include people with colored, damaged, or genetically weak hair.
The rising trend of hair experimentation in youth, surging disposable income to spend on luxurious hair care products, and the influx of big cosmetic players like Olaplex, Loreal, and many more have contributed to the market expansion of hair bond multiplier products. However, the emphasis on natural, untreated hair and cheaper substitutes for hair bond multipliers is expected to adversely affect the market in the coming years.
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The North American region is the leading market for hair bond multiplier products, followed by the Asia-Pacific and European regions. The United States is experiencing a great surge in the demand for hair bond multiplier products due to the presence of the world’s largest film industry, globally renowned celebrities, and the readiness of people to follow contemporary fashion trends.
“The demand for hair bond multipliers is set to rise in the near future as more and more people in the Asia-Pacific regions are following the Western trend of highlighting and bleaching their hair,” says an analyst at FMI.
Key Takeaways from the Hair Bond Multiplier Market Report
- By application, the hair coloring segment dominates the bond enhancer market with a revenue share of 45.20%.
- The thriving salon industry, affluent customer base, and exposure to Western culture are the driving forces behind Japan’s 6.9% share of the global market.
- There is a great opportunity for hair bond multiplier players to enter the men’s hair care market, which is still in its nascent phases.
- Brands can also associate themselves with more sustainable, eco-friendly manufacturing methods to attract more customers.
Recent Developments Detected in the Hair Bond Multiplier Market
- Rising competition among big players has led to lower profit margins, thus resulting in huge losses for these big companies. In 2022, Olaplex, the company that patented the hair bond multiplier technology, recently suffered a 22% loss in the Indian market.
- The US-based company has also collaborated with Justin Anderson, Guy Tang, Christin Brown, Chrissy Rasmussen, Samantha Cusick, Jimmy Paul, and Laurent Philippon as brand ambassadors of Olaplex to promote the hair bond multiplier in the global market.
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Market segmentation
By Product Type:
- Kit
- Loose
By Application:
- Hair Colouring
- Hair Treatment
By End Use:
- Salons
- Spa
- Personal Use
By Distribution Channel:
- Direct Sales
- Retail Sales
- Modern Trade Distributors and Wholesalers
- Health & Beauty Stores
- Online Retailers
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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