Analytical Study of Dietary Supplement in Western Europe from 2023 to 2033
The consumption of dietary supplement in Western Europe is estimated to expand at a promising CAGR of 8.2% through 2033. The sales of dietary supplement in Western Europe are expected to reach a valuation of US$ 35,578.05 million by 2033, up from 16,185.60 in 2023.
Western Europe holds significant potential for manufacturers to expand their business operations. Consequently, they are diversifying their product lines, covering broader segment such as sports and energy, joint health, liver and detox, mental health, etc., to attract more customers. Additionally, leading competitors are fostering intense competition in the region by innovating more complex dietary supplement.
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Key Companies Profiled for Dietary Supplement in Western Europe:
- GlaxoSmithKline plc
- Bayer AG
- Reckitt Benckiser Group PLC
- Amway Corporation
- Abbott Nutrition
- Others
Key Countries Analyzed While Studying Opportunities for Dietary Supplement in Western Europe:
- Germany
- Italy
- France
- United Kingdom
- Spain
- The Netherlands
- BENELUX
- Rest of Western Europe
Top Trends Spurring Sales of Dietary Supplement in Western Europe
- A seismic shift in shopping trends across Western Europe, with the rise of online retail channels, is contributing to the sales of dietary supplement. The growing number of online consumers seeking an easy and convenient shopping experience, exclusive product availability, and discounts is expected to drive sales of dietary supplement in Western Europe.
- An increasing number of consumers are displaying a preference for customized and tailor-made offerings, including supplement, diet, and exercise. Dietary supplement are expected to play a critical role in furthering the concept of proactive and predictive health.
- The surging density of dietary supplement manufacturers is leading to the commencement of production of distinct sports nutrition drinks to capture the population of sportspeople and fitness enthusiasts. Product specialization and pervasive loyalty for regional brands in Western Europe are leading to mergers and acquisitions.
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Key Development Spurring the Sales of Dietary Supplement in Western Europe
- Procter and Gamble, in November 2021, forayed into the vitamin C formulations category containing herbal ingredients and minerals by introducing products co-packaged with its well-known OTC drug brands, Vick’s DayQuil and NyQuil cold remedies. This move underscores the growing traction for merging conventional drugs with dietary supplement to develop new product offerings and serve the increasing demand for preventive healthcare measures.
- Bayer released Berocca ImmunoEffervescent Tablets in June 2022. This nutritional supplement is developed to boost immunity. As per company’s claims, the product consists of ten essential minerals and vitamins C, D, A, B9, B6, and B12.
- Nature’s Bounty, in May 2021, introduced a marketing campaign in the United Kingdom and Ireland, meant to redefine its brand positioning. The campaign is intended to realign the firm’s message with its initial founding purpose to provide access to natural nutrition.
- Probi, a Swedish probiotics firm, and Perrigo, a leading provider of self-care products, entered a pan-European agreement in February 2021 to introduce probiotic concepts. The agreement includes the release of three probiotics by Perrigo as dietary supplement in the immune and digestive areas on the basis of Probi’s scientifically validated probiotic strains.
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Frequently Asked Questions
At What Rate is the Dietary Supplement Industry Growing in Western Europe?
The anticipated CAGR through 2033 is 8.2%.
How Big will the Dietary Supplement Industry be in Western Europe?
Demand for dietary supplement in Western Europe is expected to reach US$ 35,578.05 million by 2033.
What is the Key Strategy that Manufacturers in Western Europe are Adopting?
Manufacturers are turning to investment strategy to compete in the region.
Which Form of Dietary Supplement is Extensively Used?
Soft gels/pills is prominently consumed by population in Western Europe.
Which Ingredients Take up a Significant Share?
Amino acids take a considerable share of the dietary supplement industry.
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