According to Future Market Insights, the United States not from concentrate (NFC) lemon juice market is projected to reach a total value of US$ 336 million in 2023. Looking ahead, the market is expected to witness robust growth with a CAGR of 5% from 2023 to 2033, eventually reaching a market value of US$ 573.8 million.
The increasing emphasis on health and wellness has driven demand for natural and minimally processed food and beverage products. Health-conscious consumers are attracted to NFC lemon juice due to its nutritional content and authentic qualities. NFC lemon juice is not made from concentrate and preserves the natural characteristics of fresh lemons.
Growth in the market is attributed to the surging demand for on-the-go juice sachets that complement fast-paced lifestyle. With the trend of clean label solutions and veganism making deeper inroad in the United States, NFC lemon juice manufacturers are encouraged to introduce sustainable and 100% natural products to expand their customer base.
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How does the Growing Trend of Veganism Impact NFC Lemon Juice Sales in the United States?
Trend of veganism is surging across the globe, especially among millennials. Increasing number of people are switching to vegan diet owing to several factors such as issues related to social taboo, cultural or religious limitations, or simply because vegetarian diets have proved to be more beneficial and healthy than animal derived food.
Consumers are becoming conscious regarding humane treatment of animals which is fueling the adoption of veganism. With growing demand for vegan food products, consumers are increasing the consumption of plant-based food products. These factors are expected to drive growth of the NFC lemon juice market.
How are Nutritional Properties of NFC Lemon Juices Boosting Growth of the United States Market?
Juices possess the same properties and taste as of fruits and vegetables. Manufacturers convert lemons into juices through a fine process which retains all the natural and nutritional properties.
Consumers across the globe are now preferring juice as taste, aroma, and nutritional contents are better maintained during the process, and it is minimally processed. With a smaller base, manufacturers of 100% juice are anticipated to experience faster growth over the forecast period.
Demand for Different Fruit Flavor Mixes in Soft Drinks Influencing Market Sales
Surging demand for peach, lemon, and ginseng flavor mixes in soft drink sector bolstered the market demand, according to FMI’s analysis. Soft drink manufacturers are expanding their customer base by altering the taste mix, which is also a cost-effective method.
Cost-effective raw material prices makes it easier to produce mix flavors than single variants. As consumers aren’t always concerned with the precise flavor combination, manufacturers have more leeway in formulating blends to generate revenues through fruit flavor mix.
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United States NFC Lemon Juice Market Galactose Market: Analyzing Key Players, Strategies, and Market Share in the Global Landscape
Key players are actively engaged in various activities to meet consumer demands. They source high-quality lemons and implement efficient production processes. They also prioritize ensuring consistent product quality and expanding distribution networks. Marketing and advertising campaigns are undertaken to promote their products and explore innovative packaging solutions. Additionally, these players focus on enhancing sustainability practices, improving supply chain efficiency, and adapting to changing consumer preferences. All these efforts are aimed at maintaining competitiveness in the market.
Recent Developments by Key Market Players
- Louis Dreyfus Company B.V. (LDC) developed a new product utilizing not-from-concentrate (NFC) orange juice in November 2022. It offers a remarkable 30% reduction in natural sugar content and more than triple the dietary fiber content. It preserves the original taste (Brix value) and vitamin C level of the juice.
- The Bevolution® Group expanded its product portfolio in April 2021. They added not-from-concentrate (NFC) juices to their existing range. Their product range already includes juices, lemonades, smoothie and cocktail mixers, functional refreshers, and add-ins. The inclusion of NFC juices complements its diverse offerings.
- Dream Foods International, LLC launched the Volcano Lemon Ginger Burst in March 2020. It features the highly popular lemon ginger flavor, which has become increasingly popular across different categories.
- Baor Product introduced a new line of 100% pure lemon juice called Sunlemon in March 2020. This natural NFC juice is sourced entirely from Spain.
How can United States NFC Lemon Juice Industry Players Grow Their Businesses?
- Foster innovation through research and development to develop unique NFC lemon juice products and flavors
- Expand market reach by targeting new customer segments and enhancing brand visibility
- Forge partnerships with retailers and food service providers for broader distribution
- Provide value-added services like recipe ideas and customization options
- Utilize trade shows and industry events to showcase products and establish connections
- Enhance packaging and labeling to attract customers and convey quality
- Embrace sustainability by using eco-friendly packaging and responsible sourcing
- Collect consumer feedback to tailor products to their preferences
- Collaborate with establishments to create exclusive beverage recipes using NFC lemon juice
- Utilize social media and online advertising to engage and cultivate a loyal customer base
Key Players
- LemonConcentrate S.L.
- Dream Foods International, LLC
- Baor Products S.L.
- Bevolution Group
- Argenti Lemon S.A
- Citrus World Inc.,
- Prodalim Group
- Citrusvil S.A.
- Louis Dreyfus Company
- Dohler GmbH
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United States NFC Lemon Juice Market by Category
By Nature:
- Organic
- Conventional
By Distribution Channel:
- B2B
- B2C
- Modern Grocery Retailer
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Groceries
- Whole Sales
- Others
- Online Retail
- Modern Grocery Retailer
By Application:
- Food
- Dairy and Frozen Products
- Bakery and Confectionery
- Jam, Jellies and Preserves
- Others (Fast Food, Sizzler, etc)
- Beverages
- Juice
- Soft Drinks
- Squash
- Cider
- Others (Mocktails, Syrups, etc)
- Cosmetics
- Pharmaceuticals
- Flavours
- Others (Decorative, For Artificial Ripening, etc)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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