The growing demand for clean-label components in food goods is creating fruit powder market expansion opportunities. The fruit powder market is anticipated to grow at a 7.4% CAGR between 2023 and 2033, according to the Future Market Insights (FMI) estimation. By 2033, the fruit powder market is poised to be valued from US$ 17.5 billion in 2033 to US$ 36.4 billion.
Using tomato paste in spaghetti sauce, juice, and plant-based beverages is similar to fruit powder in coffee drinks, and protein shakes. Leading food companies to use fruit powder as a natural functional ingredient to replace chemicals in smoothies, yogurts, and other food products. This market is driven by the growing demand for organic ingredients.
Major Key Players:
Kanegrade Ltd., European Freeze Dry Ltd., Drytech Process (I) Pvt. Ltd, The Green Labs LLC., Nutradry Pty Ltd, Paradise Fruits Solutions Gmbh & Co.KG, Vinayak Ingredients Private Ltd, Watershed Foods LLC., Artemis International, DMH Ingredients Inc., AS Harrison & Co Pty Ltd., RFI Ingredients, Van Drunen Farms etc..
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Category Wise Segmentation
Why Strawberry Powder Holds the Largest Share in the Market?
| Attributes | Details |
| Top Product Type | Strawberry |
| CAGR % 2017 to 2022 | 12.0% |
| CAGR % 2023 to End of Forecast(2033) | 7.4% |
Strawberry powder holds the lion’s share of 13.9% in the fruit powder market and is expected to grow during forthcoming years. Increasing consumption of fruit powder, as it has various nutritional properties such as fibers and antioxidants, is driving the segment’s growth.
Due to its widespread manufacturing and consumption, strawberry powder is projected to hold most of the market share.
The Food and Agriculture Organization (FAO) reports that China is the primary producer and consumer of strawberries, hugely aiding the industry’s expansion. They are also referred to as a “superfood” due to their low-calorie count, high antioxidant content, and abundance of vitamins and minerals, all contributing majorly to the market’s expansion.
How is Demand for Conventional Fruit Powder Spurring the Sales?
| Attributes | Details |
| Top Nature | Conventional |
| CAGR % 2017 to 2022 | 11.8% |
| CAGR % 2023 to End of Forecast(2033) | 6.9% |
In terms of nature, conventional fruit powder is expected to dominate the segment, exhibiting growth at a CAGR of 6.9% in the fruit powder market. Organic fruit and vegetable powder is made using ingredients with no added preservatives, grown by an eco-friendly production method that contains fewer pesticide residues.
The need for natural additives with diverse nutritional benefits and the move towards better lifestyles are key growth drivers for the worldwide fruit powder market. Fruit powder is a potent ingredient that provides a natural boost to various food products.
The market for fruit powder is increasing globally due to the elements such as longer shelf life, ease of storage and transportation, and several other functional benefits.
How Does Increasing Application in Fruit Processing Bolster the Market Growth?
Regarding end-use, fruit processing holds the largest fruit powder market share at 40.6%. The growing integration of fruit powders in ready-to-eat and functional food by manufacturers owing to consumer demand is boosting the growth of fruit powders.
Moreover, Due to increasing awareness of the benefits of plant-based protein, fruit powders are used in supplements, food & beverages, especially in developing nations such as India, Peru, South Africa, and Indonesia.
Fruit powders are one of the most crucial components in functional drinks because they may provide flavor and texture. Furthermore, there are a few factors estimated to fuel the market growth, such as the consumers’ high disposable income and growing knowledge of the health advantages of functional beverages. It is also expected to rise by 1.9X over the next ten years.
Freeze-dried fruit powder holds a larger share of 42.3% of the fruit powder market. Freeze-drying technology combines freezing and drying processes to obtain dried products for further processing into powder form, helping the fruit powder market grow.
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How Competition Influences the Fruit Powders Market?
The fruit powder market is fiercely competitive, and a number of small and medium-sized local businesses dominate it. Strategic mergers and acquisitions with businesses specialising in organic and natural food items are the companies’ main goals as they compete in the fruit powder sector. Farmers use natural resources to produce organic food, which means that no chemicals, including pesticides, fertilisers, and preservatives, are used in their production.
Due to the lack of reports of supply-demand shortages in recent years, businesses are concentrating more on fuelling the output capacity of manufacturing facilities in addition to their merger and acquisition strategies.
Moreover, major firms are launching new fruit powders high in nutrients, organic and free of preservatives and chemicals to appeal to health-conscious consumers.
Recent Development:
- Acquisition
| Date | 2020 |
| Company | Confoco SA |
| Details | In 2020- Confoco SA, a leading company in tropical fruit flakes and powders, acquired Diana to reinforce its position in the baby food industry, dedicated to natural ingredients. |
| Date | 2020 |
| Company | Valentine |
| Details | In 2020- Valentine, an Indian company, acquired Naturex specialized in the production of fruit and vegetable powders and natural colours for the food and beverage industry. |
| Date | 2021 |
| Company | Batory Foods |
| Details | Batory Foods expanded its selection of speciality ingredients in 2021 when it bought DMH Ingredients. Batory sells fruit in a variety of forms, including powders. |
| Date | 2019 |
| Company | Döhler Group |
| Details | The Döhler Group and Zumos Catalano Aragoneses SA (ZUCASA) reached an agreement in 2019 for the Döhler Group to purchase the majority of ZUCASA’s shares. For Döhler, this transaction represents a significant advancement in one of the continent’s major fruit-producing regions. A more varied selection of apples, pears, and stone fruits may be advantageous to the customers. |
- Introduction
| Date | 2019 |
| Company | NutraDry |
| Details | An Australian organic pumpkin powder was introduced by NutraDry in 2019. Without any additions or fillers, the powder is manufactured entirely from Australian organically cultivated butternut pumpkins. Australian Certified Organics has also granted it certification. |
| Date | 2022 |
| Company | Pomegranate Powder |
| Details | Pomegranate Powder, created via low-temperature spray-drying, was invented by Kanegrade in 2022. It is a pink/yellow powder with a flavour and scent typical of the fruit. It is a finely powdered substance that flows freely and has hygroscopic properties. |
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Key Segments
Based on Product Type:
- Strawberry
- Blackberry
- Black Currant
- Raspberry
- Blueberry
- Peach
- Apple
- Pear
- Apricot
- Plum
Based on Nature:
- Organic
- Conventional
Based on End Use:
- Fruit Processing
- Beverage Processing
- Dietary Supplements
- Pharmaceuticals
- Cosmetics and Personal Care
Based on Technology:
- Freeze Dried
- Spray Dried
- Vacuum Dried
- Drum Dried
Based on Region:
- North America
- Latin America
- Europe
- Ukraine
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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