According to Future Market Insights (FMI), the whole grain salty snacks market is projected to grow from US$ 39,160.6 million in 2023 to US$ 82,539.4 million by 2033, with a robust CAGR of 8.5% over the forecast period.
This growth is primarily driven by rising awareness of the nutritional benefits of whole grain salty snacks. Consumers have increasingly shifted their preferences towards whole grain products, recognizing them as healthier alternatives to processed grains. These whole grain snacks are often fortified with essential vitamins and minerals, further enhancing their appeal and contributing to market expansion.
“Rising consumer awareness regarding nutrition-rich snacks has pushed demand for whole grain foods, especially whole grain salty snacks. Manufacturers are likely to find sizeable growth opportunities in the market by focusing on catering to evolving preferences. For example, targeted nutrition, flavors or mix varieties can help bolster sales.” – says a lead analyst at Future Market Insights (FMI)
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Growing popularity of nuts mixes in whole grain salty snacks is likely to boost product demand during the assessment period. According to the European Snacks Association, consumption of salty snack products containing nuts scaled up by 76% between 2009 and 2018.
Nuts can be simply combined with seeds or supplemented with roasted and salted pulses, as in nut mixtures with maize or other whole grains. Buyers frequently source exclusive ingredients from places in America, Asia, or Africa that have the finest conditions for the specific item.
In certain circumstances, the source is highly specific; for example, quinoa is virtually entirely sourced from Peru and Bolivia. Whole-grain salty snack manufacturers are constantly looking for a change to stay competitive in the market, and nut mixes in whole-grain products have undoubtedly increased product demand among consumers.
Companies are increasing product offerings of whole grain snacks with plant-based snack benefits to grab profits. This is positively influencing market development.
Big snack companies are becoming more interested in these ingredients as a result of the rising customer demand for plant-based goods, which whole grain products can perfectly fill. They are also attempting to incorporate an increasing number of plant-based ingredients in their products to cater to shifting customer trends and preferences towards a healthy lifestyle and plant-based products.
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Key Takeaways from the Global Whole Grain Salty Snacks Report:
- The global whole grain salty snacks market is expected to reach a market valuation of US$ 82539.4 million by 2033.
- Global sales of whole grain salty snacks are likely to soar at 8.5% CAGR during the forecast period.
- By product type, breakfast cereals segment is projected to reach a valuation of US$ 21,711.5 million by 2033.
- Based on source, wheat segment is forecast to expand at 7.7% CAGR through 2033.
- The United States market is projected to attain a market valuation of US$ 15,975.3 million by 2033.
- China whole grain salty snacks market is expected to reach a valuation of US$ 7,161.9 million by 2033.
- Whole grain salty snacks demand in India is estimated to rise at 5.9% CAGR during the prediction period.
Who is Winning?
Key whole grain salty snack manufacturers profiled in the report include General Mills, Inc., Nestlé SA, The Hain Celestial Group, Inc., Mondelez International, Inc., Kellogg Co., Bob’s Red Mill Natural Foods Inc, The Quaker Oats Co. (PepsiCo), Kind LLC, Insane Grain, Eat Real Ltd + PROPER Snacks (Warp Snacks Limited), and Intersnack Group GmbH & Co. KG.
These players are constantly launching new high-nutritional products into the market to increase their sales. They are also adopting strategies such as partnerships, distribution agreements, collaborations, mergers, and acquisitions to solidify their positions. For instance,
- In January 2021, a line of vegan kids’ snacks called W.K. Kellogg by Kids Bars was introduced by Kellogg’s in the United Kingdom.
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Whole Grain Salty Snacks Market by Category
By Product Type:
- Pasta
- Bread
- Whole Wheat
- Whole Barely
- Brown Rice
- Whole Grains Oats
- Biscuits
- Bars
- Crackers
- Chips, Crisps & Pretzels
- Breakfast Cereals
- Puffs
By Product Claim:
- Fat-Free
- Gluten-Free
- Low Sugar
- Low Sodium
- Others
By Source:
- Corn
- Wheat
- Rice
- Oats
- Rye
- Barely
- Quinoa
- Sorghum
- Buckwheat
- Others
By Distribution Channel:
- B2B
- Quick Service Restaurants
- Sandwicheries
- Fast Casual
- Coffee Shops
- HORECA
- Bakeries & Patisseries
- B2C
- Store-based Retailing
- Convenience Store
- Hypermarkets/Supermarkets
- Specialty Stores
- Discounters
- Small Grocers
By Region:
- North America
- Europe
- Latin America
- South Asia
- East Asia
- Oceania
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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