The global demi-fine jewelry market is experiencing rapid growth and is valued at USD 1,998.2 million in 2024. It is expected to reach USD 2,711.5 million by 2034, with a CAGR of 3.1%. The industry has seen a surge in demand due to factors such as the rise of eCommerce, changing consumer preferences, and the influence of social media. The trend of plating gold and silver layers over artificial ones and increasing their longevity to give a luxury finish has catered to the demand across all classes.
eCommerce has played a vital role in the growth of the demi-fine jewelry market by accelerating visibility and product sales. Online shopping has made it easier for consumers to purchase jewelry from anywhere in the world, and many online retailers are now offering a wide variety of demi-fine jewelry options. This has helped increase consumer awareness of the category and has made it more accessible to a wider range of shoppers.
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Offline stores also allow direct and genuine relationships with clients, creating simple marketing and fostering loyal customers. The popularity of unisex jewelry has also contributed to the growth of the demi-fine jewelry market. Not just females, but male accessories have become more popular and trendy, attracting sales and brand fame. This gender-fluid jewelry has added acceptance and inclusivity, influencing consumers and industry players to create more designs in demi-fine ornaments.
Social media platforms are becoming significant platforms for brands to gain popularity. These platforms play a vital role in influencing consumer behavior and informing them about current fashion trends.
“The popularity of demi-fine jewelry has gained traction with social media and fashion influencers. The trend is foreseen to grow worldwide as fashion is a burgeoning business, and affordability with accessibility is driving industrial development,” – opines an analyst at FMI.
Key Takeaways from the Market Study
- The offline distribution channel covers a market share of 82.5% for 2024.
- The share of women in the demi-fine jewelry industry is stated to be 72.1% in 2024.
- The demi-fine jewelry market in India is set to experience an exponential increase, with a 4.5% CAGR through 2034.
- The demi-fine jewelry market in China is projected to grow at a CAGR of 4.2% through 2034.
- The demi-fine jewelry market in Australia is anticipated to develop at a CAGR of 3% through 2034.
- The demi-fine jewelry market in Germany is predicted to rise at a 2.1% CAGR through 2034.
- The demi-fine jewelry market in the United States is estimated to rise at a 1.8% CAGR through 2034.
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Competitive Landscape
Top companies in demi-fine jewelry are Otiumberg Limited, Missoma Limited, Edge of Ember, Catbird, Astley Clarke Limited, WWAKE Inc., Loren Stewart, Monica Vinader Ltd., Natasha Schweitzer, and Sarah & Sebastian Pty Ltd. These companies are involved in molding and creasing designs and personalized gift sets offering a wide variety of products.
Key Market Players
Top players in the demi-fine jewellery industry are
- Otiumberg Limited
- Missoma Limited
- Edge of Ember
- Catbird
- Astley Clarke Limited
- WWAKE Inc.
- Loren Stewart
- Monica Vinader Ltd.
- Natasha Schweitzer
- Sarah & Sebastian Pty Ltd.
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Recent Developments:
- Shraddha Kapoor joined Palmonas, a demi-fine jewelry brand, as a co-founder in May 2024. The brand offers affordable luxury with surgical-grade stainless steel and sterling silver plated with 18-carat gold tone or gold vermeil.
- Tanzire, India’s first global demi-fine jewelry marketplace, introduced Missoma, a London-based cult brand with avant-garde designs and sustainable practices, to the Indian market in December 2023.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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