The sports tourism industry in South Africa is projected to achieve a value of USD 3,893.9 million in 2024. Predictions indicate that it will flourish at a compound annual growth rate (CAGR) of 10.7%, reaching USD 10,745.5 million by 2034.
The sports tourism industry in South Africa attracts a diverse range of tourists from around the world who come to participate in and watch athletic events. These travelers contribute to the economy by spending on accommodation, food, beverages, and other expenses. South African sports tourism fosters the growth of the sports tourism supply chain, positively impacting the economy.
The sports tourism market in South Africa is rapidly expanding and is currently the country’s fastest-growing sector within travel and tourism, generating billions of dollars annually. As the sector continues to expand in the coming years, the sports tourism market in South Africa is expected to benefit from significant trends and opportunities.
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One of the tourism industry’s fastest-growing subsectors is sports tourism. A large part of South Africa’s spectacular rise in tourism in 1994 can be credited to the country’s hosting of various prestigious sporting events. In order to achieve the goals of the Reconstruction and Development Program (RDP), which aims to improve South African society on both an economic and social level, the government established South Africa Sports Tourism (SAST).
The 1995 Rugby World Cup in South Africa was a huge success, and since then, the country has gradually given up on hosting any significant international sporting events. The expansion of the sports tourism industry in South Africa now largely depends on the advertising of sporting events.
Even if it might not seem like it, recent technological advancements have unquestionably had an impact on the South African sports tourism business. Thanks to the opportunity to buy sports tickets online through numerous applications and websites, people today have access to resources that were not accessible ten years ago.
People are also more aware of when and where the games and competitions may take place in advance, allowing them to better plan for the cost and time required to attend the events boosting the South Africa sports tourism adoption trends.
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South Africa’s Sports Tourism Market Has an Opportunity in the midst of the Chaos
The sports tourism industry in South Africa was significantly impacted by COVID-19. The majority of regional, statewide, and worldwide events have been postponed or are taking place in a new way, like with only a few South African sports tourism market participants.
Due to travel limitations, several outdoor events and programmes have been postponed. However, some forms of sports tourism—such as outdoor recreation—are alternatives to mass tourism, and their popularity is anticipated to rise in the coming years, driving the market for sports tourism in South Africa.
What is the Key Strategies Driving the South Africa Sports Tourism Market?
For example, using sports as a subject for a non-sport tourist theme should receive greater attention. Providing various activity holiday centers, e.g. water sports centers, outdoor pursuit’s centers, etc., in the form of lodging and a supervised list of activity-based near the facility.
Manufacturers are using strategies like sports tours for sports teams and clubs, which is surging the demand for sports tourism in South Africa. For instance, off-season vacations are provided for international sports teams.
Focusing on mega-events such as the Whitbread Round-the-World Yacht Race, the All Africa Games, the Cricket World Cup, and the Soccer World Cup, these ongoing sports events are likely to drive the South Africa sports tourism market future trends.
Visiting teams are given access to training facilities and the chance to play in friendly matches against regional teams. It is further said that youth sports tours give team members and their families/friends the chance to go to the nations, towns, and regions where the tournaments are held, in addition to giving them the chance to compete.
Key Players
- Edusport
- Sports Tours
- SATSA
- Edwin Doran
- Tourvest Destination
- Others
South Africa Sports Tourism Market by Category
By Sports Type:
- Football/Soccer
- Cricket
- Motor sports
- Basketball
- Others
By Sports Tourism Type:
- Sports Event Tourism
- Nostalgia Sports Tourism
- Active Sports Tourism
- Passive Sports Tourism
By Consumer Orientation:
- Men
- Women
- Children
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveler
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Region:
- MEA
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