The global ready-to-drink (RTD) beauty beverage market is forecasted to reach a valuation of USD 1,956.9 million in 2024 and is projected to surge to USD 4,428.5 million by 2034, reflecting a robust CAGR of 8.5% over the next decade. This growth is primarily driven by increasing product acceptance and usage among young consumers seeking convenient beauty solutions.
RTD beauty beverages, known for their skin, hair, and nail-enhancing properties, are becoming increasingly popular due to their pre-packaged, ready-to-consume format. These beverages contain functional ingredients such as vitamins, marine collagen, peptides, hyaluronic acids, and biotin, making them suitable for daily consumption and appealing to busy consumers.
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Demand and Key Factors – Ready-to-Drink Beauty Beverage Market:
The RTD beauty beverage market has seen consistent sales growth from 2019 to 2023, driven by heightened consumer awareness of the importance of functional ingredients for internal health. This growth is further fueled by the rising trend of preventive measures against air pollution and early signs of aging, increasing the demand for these beverages.
Key Trends – Ready-to-Drink Beauty Beverage Market:
- Social media influencers and celebrities play a significant role in raising awareness and attracting consumers to RTD beauty beverages through effective campaigns.
- Continuous introduction of new products tailored to specific skin issues, anti-aging, hair growth, hydration, and skin elasticity is boosting market growth.
- There is a growing preference for clean-label products free from artificial additives, appealing to health-conscious consumers.
Regional Insights – Ready-to-Drink Beauty Beverage Market:
- United States: The US market, projected to reach US$ 642.1 million, is driven by consumer prioritization of health and beauty trends. Key companies are focusing on problem-based products to attract more consumers.
- United Kingdom: The UK’s market growth is fueled by Gen Z and millennials’ preference for clean skincare, with companies launching natural, clean-label products.
- Japan: Japan, with a projected CAGR of 6.2%, sees a strong alignment of RTD beauty beverages with its traditional beauty and wellness culture. Key companies are leveraging unique ingredients and influencer collaborations.
- South Korea: There is a surge in demand for healthy RTD beverages with natural ingredients and functional benefits, driven by health-conscious consumers.
- Germany: The rise of e-commerce platforms has enabled RTD beauty beverage brands to reach consumers directly, offering targeted marketing and personalized recommendations.
Competitive Landscape – Ready-to-Drink Beauty Beverage Market:
Leading RTD beauty beverage manufacturers are constantly innovating and launching new products to meet consumer demand. Strategies such as mergers and acquisitions, partnerships, distribution agreements, and celebrity endorsements are commonly employed to gain a competitive edge.
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Key Companies Profiled – Ready-to-Drink Beauty Beverage Market:
DSG Consumer Partners (Nutrova); Nestle (Vital Proteins); Shiseido; Life Vantage (TrueScience); Forever Beaumore; Tru Beauty Seltzer; Vitapod; Skin Woof London; Pretty tasty; Revive Collagen; SUPERSONIC; Bed Babe; Dose & Co.; Isagenix
Key Developments – Ready-to-Drink Beauty Beverage Market:
- Pretty Tasty Tea: Launched a ready-to-drink collagen tea in 2024, promoting skin, nail, hair, and joint health.
- Nestle Health Science: Acquired Vital Proteins in 2023 to strengthen its position in the consumer product industry.
- Shiseido: Introduced Ampoule drinks in China and Japan in 2022, marketed as beauty-from-within supplements.
Key Segmentations – Ready-to-Drink Beauty Beverage Market:
By Ingredients:
- Collagen
- Marine Collagen
- Peptide Collagen
- Vitamin C
- Biotin
- Hyaluronic Acid
- Vitamin E
- COQ10
- Rosmanrinic Acid
- Zinc
- Vitamin A
- Gotu Kola
By Flavor:
- Orange
- Raspberry
- Hibiscus
- Blackberry Mint
- Pomegranate
- Mango
- Cranberry
- Lemon
- Lime
- Tropical
- Ginger
- Coconut
- Others
By Form:
- Powder
- Liquid
By Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Health and Wellness Stores
- Online Retail
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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