Integration of AI and Machine Learning in Anti-counterfeit Pharmaceutical Packaging Enhances Supply Chain Security

Anti-counterfeit Pharmaceutical Packaging Market
Anti-counterfeit Pharmaceutical Packaging Market

The anti-counterfeit pharmaceutical packaging market is estimated to be worth US$ 108.1 billion in 2023 and is projected to be valued at US$ 246.6 billion in 2033. Between 2023 and 2033, the market is expected to register a growth rate of 8.6%.

The anti-counterfeit pharmaceutical packaging market is witnessing significant advancements, particularly through the integration of artificial intelligence (AI) and machine learning technologies. These technologies are increasingly being used to analyze data from a variety of sources, including supply chain information and market surveillance.

By leveraging AI and machine learning, companies can efficiently identify patterns and anomalies that may indicate the presence of counterfeit products, enabling them to combat these issues more effectively. This proactive approach not only helps in ensuring the safety and efficacy of pharmaceutical products but also in maintaining consumer trust and compliance with regulatory standards.

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Another notable trend is the growing use of QR codes and mobile apps in the pharmaceutical industry. These tools provide consumers and healthcare professionals with a simple and convenient way to verify the authenticity of pharmaceutical products using their smartphones. By scanning a QR code on the packaging, users can access detailed information about the product, including its origin, manufacturing details, and supply chain journey. This transparency helps in preventing the distribution and consumption of counterfeit drugs, thereby enhancing patient safety.

The combination of AI-driven data analysis and user-friendly verification technologies like QR codes is setting a new standard in the fight against counterfeit pharmaceuticals. As these technologies continue to evolve, they are expected to play a crucial role in safeguarding the pharmaceutical supply chain and ensuring that patients receive genuine and safe medications.

Key Takeaways

  • From 2018 to 2022, the anti-counterfeit pharmaceutical packaging market demand expanded at a CAGR of 6%
  • Based on printing technology, the RFID segment is expected to account for a market share of 7.8% during the forecast period.
  • Global anti-counterfeit pharmaceutical packaging demand in the United Kingdom is predicted to account for a CAGR of 8.4% through 2033.
  • In the United States, the market is expected to account for a CAGR of 8.5% between 2023 and 2033.
  • China is projected to expand by a value CAGR of 8.3% through 2033.
  • By 2033, India’s anti-counterfeit pharmaceutical packaging market is anticipated to record a CAGR of 8.0%.

“The increasing consumer awareness and expansion of the pharmaceutical industry globally is anticipated to drive the market growth during the forecast period.” says an FMI analyst.

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Competitive Landscape

Leading anti-counterfeit pharmaceutical packaging manufacturers increasingly focus on expanding their product offerings to strengthen their customer base. They are adopting growth strategies such as new product launches, partnerships, acquisitions, mergers, collaborations, etc.  They expand their global footprint and gain a competitive edge in the market by following these strategies.

Some pharma companies have set up departments whose primary function is safeguarding their brand name from counterfeiting and illicit replication, raising the demand for anti-counterfeit pharmaceutical packaging.

  • IBM has been exploring the use of blockchain technology in pharmaceutical supply chains. They have collaborated with various pharmaceutical companies and regulatory bodies to create transparent and secure systems for tracking the provenance of pharmaceutical products
  • Systech offers serialization and traceability solutions for pharmaceutical companies. Their platform helps pharmaceutical manufacturers comply with track-and-trace regulations and provides real-time visibility into the supply chain.
  • Optel Group provides traceability and serialization solutions for the pharmaceutical industry. They have actively implemented track-and-trace systems to prevent counterfeit drugs from entering the supply chain.

Valuable Insights Available

Future Market Insights offers an unbiased analysis of the global anti-counterfeit pharmaceutical packaging market, providing historical data from 2018 to 2022 and forecast statistics between 2023 and 2033.

To understand opportunities in the anti-counterfeit pharmaceutical packaging market, the market is segmented based on Packaging Format (Bottles & Jars, Vials & Ampoules,Blisters,Trays,Pouches & Sachets, Others (Tubes, Syringes, etc.)) By Printing Technology (RFID, Security Inks & Coatings, Security Seals, Holograms, Mass Encryption, Barcode, Mass Serialization) By Adhesion (Permanent, Removable, Repositionable)By End-application (Pharma & Biological, Medical & Supplies, Gloves, Scissors, Syringes & Needles, Surgical Tapes, Others, Medical Equipment, Surgical, Therapeutic, Diagnostic) and Region (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, the Middle East, and Africa).

Key Segmentations:

By Packaging Format :

  • Bottles & Jars
  • Vials & Ampoules
  • Blisters
  • Trays
  • Pouches & Sachets
  • Others (Tubes, Syringes, etc.)

By Printing Technology :

  • RFID
  • Security Inks & Coatings
  • Security Seals
  • Holograms
  • Mass Encryption
  • Barcode
  • Mass Serialization

By Adhesion :

  • Permanent
  • Removable
  • Repositionable

By End-application :

  • Pharma & Biological
  • Medical & Supplies
  • Gloves
  • Scissors
  • Syringes & Needles
  • Surgical Tapes
  • Others
  • Medical Equipment
  • Surgical
  • Therapeutic
  • Diagnostic

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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