The market for micellar casein forecast is expected to grow rapidly and steadily, with projections indicating that it will reach a value of USD 578.5 million in 2024 and significantly exceed USD 933.0 million by 2034. The industry’s steady upward trend is highlighted by the remarkable compound annual growth rate (CAGR) of 5.5% from 2024 to 2034. Increased knowledge and a rise in health-conscious customers looking for goods high in protein, particularly in bodybuilding and sports nutrition, are driving this expansion.
Driven by the discerning preference for micellar casein, renowned for its unique slow-release properties, the market has witnessed substantial growth. Micellar casein’s ability to provide a sustained release of amino acids is crucial for muscle recovery and growth, making it an ideal choice for athletes and fitness enthusiasts. The market’s notable uptick is closely linked to the increased emphasis on protein intake in sports and bodybuilding, aligning with evolving consumer preferences.
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Trends Driving Market Growth – Micellar Casein Market:
- Micellar casein’s nutritional characteristics position it as an ideal ingredient for fortified and functional foods. Health-conscious consumers seek products that offer enhanced nutritional benefits, contributing to the market’s expansion.
- With a fundamental shift in consumer preferences towards a healthier lifestyle, the sports nutrition industry is witnessing a surge. Micellar casein, recognized for muscle repair benefits, plays a pivotal role in meeting the demands of athletes and fitness enthusiasts.
- North America and the Asia Pacific emerge as dominant regions, with the United States and India leading the micellar casein market. Rising irregular eating patterns and fitness goals contribute to the market’s revenue growth.
Category-wise Insights – Micellar Casein Market:
- Micellar casein concentrates are expected to hold a market share of 65.5% in 2024, owing to their versatile applications across industries. Their moderate protein content, slow-release properties, and excellent solubility make them a preferred choice.
- The supplements category is projected to secure 20.9% of the revenue share in 2024, highlighting the demand for convenient and effective nutritional solutions. This dominance aligns with preferences for optimized protein intake, muscle recovery, and overall wellness.
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Product Portfolio – Micellar Casein Market:
- ProteinCo is a dedicated player in the protein industry, offering a comprehensive range of protein ingredients for various sectors. Their portfolio includes high-quality whey, casein, and plant-based proteins, allowing customers to develop exceptional products in the food, beverage, and sports nutrition markets. ProteinCo is the go-to source for protein excellence.
- Glanbia Nutritionals, Inc. is a trusted provider of advanced nutritional solutions. Their extensive product portfolio encompasses top-notch dairy and plant-based proteins, functional ingredients, and customized formulations. They are committed to delivering premium ingredients that empower food and beverage manufacturers to create products that promote health and wellness.
Key Takeaways – Micellar Casein Market:
- Micellar casein market expected to reach USD 933.0 million by 2034, driven by health-conscious consumers and sustained demand for protein supplements.
- North America and Asia Pacific dominate, with the United States and India leading market growth.
- Micellar casein concentrates and supplements emerge as top segments, catering to diverse consumer needs.
Recent Developments:
- In 2022, Muscle Nector launched a micellar casein-based slow-release protein, targeting health-conscious consumers.
- Bionova introduced BTN, a micellar casein protein powder with 80% protein content, focusing on muscle repair and recovery.
Key Players:
- Arla Foods Ingredients Group P/S
- Glanbia Nutritionals, Inc.
- ProteinCo
- Idaho Milk Products
- Nutrimed Healthcare Private Limited
- The Milky Whey, Inc.
- Ingredia SA
- Havero Hoogwegt
- AMCO Proteins
- Milk Specialties Global
- FrieslandCampina
More Insights Available
To understand opportunities in the micellar casein market, the report is segmented on the basis of type (Micellar Casein Isolate and Micellar Casein Concentrated), Application (Beverages & Smoothies, Clinical Nutrition, Bakery, Meat Products, Nutritional Powders & Bars, Protein Fortification, Dairy Beverages, Supplements, Infant Nutrition, Fresh Dairy Products, Cheese and Others), Sales Channel (B2B, B2C, Specialty Stores, Modern Trade, Grocery Stores, Sports Stores, Online Channel and Others), across 7 major regions (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and Middle East & Africa).
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