Men’s Intimate Care Products Market Set to Surge at 10.3% CAGR by 2033: Production and Consumption Statistics | FMI

Global sales of men’s intimate care products reached USD 13,496.9 million in 2023. According to detailed industry analysis, the global market for men’s intimate care products is expected to surge at a CAGR of 10.3%, reaching a market valuation of USD 35,972.8 million by 2033.

Currently, men’s intimate care products command approximately 77% of the global male skincare market. Increasing awareness about intimate skincare solutions and evolving lifestyles worldwide are driving sales of men’s intimate care products like never before.

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Factors Driving Market Boom:

• Rising Awareness: Social media and lifestyle changes are fueling awareness about the importance of intimate care routines.
• Evolving Product Landscape: Consumers are seeking gender-specific solutions like intimate washes, deodorizers, and shaving products.
• E-commerce Advantage: The flourishing online market provides convenient access and broader product availability.

Capitalizing on the Opportunity:

• Develop Multi-Functional Products: Offer products that address shaving, moisturizing, and sun protection needs.
• Embrace Gender Fluidity: Target Gen Z’s rejection of gender boundaries with unisex or male-specific product lines.
• Leverage Influencer Marketing: Partner with male models and social media influencers to promote self-care practices.

Competitive Advantage:

By entering the men’s intimate care market now, you can:

• Secure a First-Mover Advantage: Establish your brand as a leader in this rapidly growing industry.
• Develop Brand Loyalty: Cater to the evolving needs of a new generation of male consumers.
• Maximize Profit Potential: Tap into a market with a projected multi-billion dollar valuation by 2033.

Don’t miss out on this golden opportunity. Invest in the men’s intimate care market and watch your brand take center stage in the self-care revolution!

Key Takeaways from the Market Study

• The men’s intimate care products market is expected to grow at a CAGR of 10.3% over the forecast period.
• North America is expected to dominate the men’s intimate care products market due to the high presence of major market players such as Procter & Gamble and Unilever.
• Men’s intimate care products are dominated by antiperspirants, which are expected to hold 25.1% of the global market share in 2023.
• The Asia Pacific market is expected to expand at a 9.2% CAGR.
• The market for men’s intimate care products in Europe is predicted to grow at a CAGR of 8.9%.

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Competitive Landscape:

There is a growing number of upcoming players entering the men’s intimate care goods market, albeit on a domestic basis. Globally, new products are being launched, driving significant growth. Men’s personal care product manufacturers may need to expand beyond their core millennial audience to reach a wider audience.

Several prominent companies dominate this market, including

• The Procter and Gamble Company
• Colgate Palmolive
• Church & Dwight
• Coty Inc.
• Unilever PLC
• L’Oreal S.A.
• Reckitt and Benckiser
• Beiersdorf A.G.

Recent Developments:

• A sensitive skin shaving kit was introduced in March 2021 by Gillette called Gillette SkinGuard Sensitive.
• With the introduction of male grooming products such as face cleansers, moisturizers, and nighttime serums in October 2021, Vedix announced its entry into the male skincare industry.
• Gillette SkinGuard Sensitive, a Procter & Gamble brand, was launched in March 2021 as the first heated razor made specifically for men with sensitive skin.
• Lumin, a company that develops skin care products for men, has introduced a UV-defense moisturizer that is non-toxic and sustainable.
• As of December 2021, Vivalui launched skin cleansers for oily skin, dull skin, redness, and irritation for men.

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Key Segments Of Men’s Intimate Care Products Industry Survey