Projected to surge to a value of USD 9.68 billion by 2023, the electronic dance music (EDM) market anticipates a robust compound annual growth rate (CAGR) of 8% from 2023 to 2033, ultimately aiming for a staggering valuation of USD 20.9 billion by 2033. This meteoric rise underscores the enduring popularity and commercial viability of EDM, driven by evolving consumer preferences, technological advancements, and expanding global audiences. As the industry continues to innovate and diversify, stakeholders are primed to capitalize on emerging opportunities, cementing EDM’s status as a formidable force within the entertainment landscape for years to come.
The electronic dance music market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving electronics dance music market
Music is a valuable service to society and a thriving business which is gearing toward a high growth market and lucrative business worldwide. It has been incorporated to mainstream popularity in early 1990s.
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The worlds is popular DJs dominating the EDM market are Calvin Harris, The Chainsmokers again about popularity. Nina Kraviz IFPI survey ranks dance as world’s 3rd most popular genre The same survey revealed that techno has always been the top-selling genre. EDM market seen dominated by female DJs though there still is gender gap.
Use of various social media such as YouTube and Instagram makes the market more competitive, allowing users to physically interact with their favorite DJs. These platforms provide critical support to young DJs just entering the industry.
There are different forms of electronic dance music, popularly known as dance music, pub music etc. It is a wide range of electronic music genre which is played largely in nightclubs, festivals and raves. It is primarily produced for playback where DJs create a seamless sequence of track with mixed recordings.
Over last several years, electronic dance music has gained tremendous popularity. Though, market share has fell significantly in the USA & UK, however globally it has registered a decent revenue.
Business Growth Drivers:
- Global Popularity: EDM has become immensely popular worldwide, transcending cultural and geographical boundaries. Its appeal spans across various demographics, making it a lucrative market.
- Digital Distribution: The rise of digital platforms such as Spotify, Apple Music, and SoundCloud has made it easier for EDM artists to distribute their music globally, reaching millions of listeners instantly.
- Live Events and Festivals: EDM festivals and concerts attract massive crowds globally. Events like Ultra Music Festival, Tomorrowland, and Electric Daisy Carnival draw attendees from all over the world, contributing significantly to the industry’s revenue.
- Mainstream Integration: EDM has penetrated mainstream culture, with artists collaborating with pop stars, featuring in commercials, and being showcased in movies and TV shows. This integration has widened its audience base and increased its commercial viability.
- Innovative Production Tools: Advances in music production software and hardware have democratized music production, allowing aspiring producers to create professional-quality tracks from their homes. This has led to an influx of new talent into the EDM scene.
- Streaming Revenue: Streaming platforms have become a major revenue source for EDM artists. With the increasing popularity of streaming services, artists can generate substantial income through royalties and streaming revenue.
- Brand Partnerships and Sponsorships: Many brands are eager to align themselves with the EDM culture due to its popularity among millennials and Gen Z. This has led to lucrative brand partnerships and sponsorships for events, artists, and festivals.
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Key drivers and restraints
Since 2010, live festivals and carnivals have been the driving force behind thriving EDM market. The annual trend of Tomorrowland and festival like Electric Daisy Carnival is expected to boost the electronic dance music market.
EDM market is primarily experiencing slow growth due to recent COVID19 pandemic and social distancing norms. There are stringent government policies in many countries to adhere lockdown which further act as a deterrent to the growth of electronic dance music market
YouTube has been a booster to the electronic dance music market by incorporating subscription in different areas. Same results were recorded on smartphones and televisions. The subscription on gaming console was much higher than smartphone and televisions which has revolutionised the dance music industry.
Region-wise Analysis
Electronic dance music is still popular in Europe which produced maximum DJs. Its home to several biggest festivals. Public participation rate in EDM is much higher in Europe. According to Forbes report, 1 out of 7 people recently attended EDM festival in Europe. Even though share of recorded dance music fell significantly it has rebounded in Germany & Canada
North America is second largest electronic dance music market, though it is traditionally slow in adapting the concept of dance music. In recent years it has seen tremendous growth with numerous festival
Region-wise Analysis
- North and Latin America (US, Canada & Brazil)
- Europe (UK, Germany & France)
- Asia Pacific (China, India & Japan)
- Middle East & Africa
Electronic Dance Music Segment Analysis
The Electronic Dance Music Market can be segmented based on the following:
Dance Music by Type
- Electro
- Post-Disco
- Rave
- Techno
- Synth-pop
- House Music
- Dubstep
Dance Music by Genre
- Pop
- Soundtrack
- Hip-Hop
- Classical
- R&B
By Application
- Health Sector
- Home Automation
By Hosting Platform
- Restaurant & Hotel
- Night Clubs
- Rave party
- Annual festival
- YouTube & Instagram
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