Demand and Trends Analysis of Dietary Supplements in Western Europe Set to Reaching USD 35,578.05 Million by 2033 | Future Market Insights, Inc.

The dietary supplement industry in Western Europe is experiencing remarkable growth, with a projected CAGR of 8.2% through 2033. Valued at US$ 16,185.60 million in 2023, the market is forecasted to reach US$ 35,578.05 million by 2033. This growth is fueled by factors such as increasing consumer awareness about health and wellness, rising demand for personalized nutrition, and advancements in product innovation.

The demand for dietary supplements in Western Europe is being driven by:

• Health-Conscious Consumers: Growing health consciousness among consumers is leading to increased adoption of dietary supplements to meet nutritional needs and support overall well-being.
• Personalized Nutrition: Consumers are seeking tailor-made dietary solutions to address specific health concerns, driving demand for specialized supplements targeting areas such as sports nutrition, joint health, and mental wellness.

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Key factors contributing to the growth of the dietary supplement industry in Western Europe include:

• Product Diversification: Manufacturers are diversifying their product lines to cover a broader range of segments, such as sports and energy, joint health, and mental health. This diversification is attracting more customers and fostering intense competition in the region.
• Online Retail Channels: The rise of online retail channels is making dietary supplements more accessible to consumers, driving sales growth. Convenience, exclusive product availability, and discounts offered by online retailers are contributing to increased sales.

Key Development Spurring the Sales of Dietary Supplement in Western Europe

• Procter and Gamble, in November 2021, forayed into the vitamin C formulations category containing herbal ingredients and minerals by introducing products co-packaged with its well-known OTC drug brands, Vick’s DayQuil and NyQuil cold remedies. This move underscores the growing traction for merging conventional drugs with dietary supplement to develop new product offerings and serve the increasing demand for preventive healthcare measures.
• Bayer released Berocca ImmunoEffervescent Tablets in June 2022. This nutritional supplement is developed to boost immunity. As per company’s claims, the product consists of ten essential minerals and vitamins C, D, A, B9, B6, and B12.
• Nature’s Bounty, in May 2021, introduced a marketing campaign in the United Kingdom and Ireland, meant to redefine its brand positioning. The campaign is intended to realign the firm’s message with its initial founding purpose to provide access to natural nutrition.
• Probi, a Swedish probiotics firm, and Perrigo, a leading provider of self-care products, entered a pan-European agreement in February 2021 to introduce probiotic concepts. The agreement includes the release of three probiotics by Perrigo as dietary supplement in the immune and digestive areas on the basis of Probi’s scientifically validated probiotic strains.

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Key Players Providing Dietary Supplement in Western Europe

• GlaxoSmithKline plc
• Bayer AG
• Reckitt Benckiser Group PLC
• Amway Corporation
• Abbott Nutrition
• Others

Segment Categorization of Dietary Supplement in Western Europe

By Form:

• Soft Gel or Capsules
  • Confectionary Products
    • Gummies
    • Chews
    • Others
  • Pharmaceutical Products
    • Chewable Pills and Pills
    • Soft Gel
• Powder
• Liquid

By Ingredient:

• Vitamins and Minerals
• Amino Acids
• Botanical Supplement
• Others

By End Use:

• Men
• Women
• Senior Citizen
• Others

By Application:

• Weight Loss
• Sports Nutrients
• General Well Being
• Immune Health and Digestive Health
• Bone and Joint Health
• Heart Health
• Others

By Distribution Channel:

• Pharmacies Drug Store
• Health and Beauty Stores
• Immune Health and Digestive Health
• Bone and Joint Health
• Heart Health
• Other

By Country:

• Germany
• Italy
• France
• United Kingdom
• Spain
• The Netherlands
• BENELUX
• Rest of Western Europe

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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