The waterproof label market is estimated to be worth USD 1.7 billion in 2024. The waterproof label market is advancing with the overall growth of the labeling industry. As manufacturing capabilities across the globe drastically improve, the need for labeling, including waterproof labeling, is shooting up.
Through 2034, waterproof label demand is set to progress at a CAGR of 3.1%. With the increase in e-commerce, the shipment and trading of goods are set to accelerate at a rapid pace over the forecast period. These goods have stern labeling requirements, especially in the chemical and food and beverage sectors, and waterproof labels are thus advancing in demand.
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By 2034, it is forecasted that the market value will have reached USD 2.2 billion. The capacity of waterproof labels to ward off not just water but other harmful elements is set to add considerable value to the market. The likes of UV rays, stains, and dust are thwarted by these labels in addition to repelling water, and thus, their added functionality helps them become more of a fixture in the packaging sector.
The market is not foolproof, however, as it has to contend with several drawbacks. As with other label products, the threat of surface printing eats into the demand. The cost of raw materials and the use of plastic tend to hold back the market.
“The waterproof label market is being broadened due to the application of the labels becoming widespread. Traditional use in the chemical and pharmaceutical sector is being augmented with use in diverse end-user industries like toiletries and automobiles. Thus, the market is rife with opportunities for investors,” says an analyst at FMI.
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Key Takeaways from the Waterproof Label Market
- The waterproof label market is anticipated to be USD 1.7 billion in value in 2024.
- Polypropylene (PP) is the predominant type of material in the market. For 2024, polypropylene is penned in to have a market share of 34.2%.
- Pressure sensitive labels (PSL) are the primary label type. For 2024, pressure sensitive labels are slotted in to have a market share of 45.1%.
- India is a promising country for the market. The CAGR for India’s market over the forecast period is projected to be 5.5%.
- China is a country poised to be lucrative for the market. For the 2024 to 2034 period, the CAGR for China’s market is pegged at 4.6%.
- The market is expected to register a CAGR of 1.7% in the United Kingdom over the forecast period.
Competition Analysis of the Waterproof Label Market
Diversity of scale is seen in the market as industry giants coexist with smaller players. Startup culture is also evident. Some of the prominent companies in the market include LANGGUTH America Ltd., Markem-Imaje, Matthews Marking Systems, and Multivac Inc.
Recent Development in the Waterproof Label Market
In December 2023, the Mijia Label Printer Kit was unveiled by Chinese brand Xiaomi. As part of the printer’s objective to make the printing experience smoother for users, it uses waterproof label paper.
Key Segments of Market Report
By Material:
Based on material, the industry is segmented into polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), polyethylene terephthalate (PET), other polymers (PA, EVOH, etc.), and metal.
By Label Type:
Depending on label type, the market is categorized into pressure sensitive labels (PSL), shrink labels, stretch labels, thermal labels, and others (in-mold, pre-gummed, etc.).
By End Use:
End-use industries present in the industry are food, beverage, healthcare, cosmetics & personal care, homecare & toiletries, chemicals, automobiles, and other industrial.
By Region:
The sector has been analyzed with the following regions covered: North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.
About Future Market Insights Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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