In 2023, the men’s skincare products market is projected to be valued at USD 15,078.23 million, with forecasts indicating a substantial increase to USD 37,000 million by 2033. Anticipated to progress at a Compound Annual Growth Rate (CAGR) of 9.4% throughout the forecast period, this growth reflects the increasing acceptance and demand for skincare products among men. Factors such as changing grooming trends, heightened awareness of skincare, and evolving societal norms contribute to the market’s steady expansion. As men prioritize self-care and grooming routines, the skincare industry presents lucrative opportunities for brands to cater to this growing demographic.
One of the major drivers is increased consciousness among the men regarding need for self-care and grooming. A new revolution of liberated masculinity has obliterated old-fashioned notions which resulted in men adopting complex regimes for their skincare.
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And now, men are proactively looking for the best men’s skincare products designed by their specific needs that is as effective a face wash provides rejuvenation to kick-start your day. A moisturizer ensures healthy skin glow and sunscreen protects from environmental aggressors.
Key Takeaways – Men’s Skincare Products Market
- In 2021, ~37% of the world’s skincare products were launched in the U.K., followed by the U.S. with ~25%, and France, close to ~15%.
- Europe will hold significant shares in men’s skincare products market owing to the exceedingly high concentration of beauty & skincare manufacturers in the region.
- East Asia will be a lucrative investment pocket for companies in the men’s skincare products landscape, as the J-beauty and K-beauty cosmetic trends are proliferating in this region at a pace.
- High demand for organic products will be one of the key attributes complementing global men’s skincare products market growth.
- Oily skin issues in men remain the top revenue generator, whereas issues with sensitive skin are hinting at a rapidly emerging category to invest in.
- Online retail would be the significantly profitable sales channel.
The men’s skincare market is undergoing a dramatic transformation, shattering outdated stereotypes and ushering in a new era of self-care. This surge in demand is not a fleeting trend, but a sustained movement rewriting the rules of men’s grooming. Gone are the days of harsh aftershave and stoic silence about blemishes. Today’s men are confidently embracing serums, moisturizers, and even face masks, empowered by several key factors:
Wellbeing Takes Center Stage: Men are prioritizing their overall well-being like never before. They recognize self-care as an investment in confidence and health, not just vanity. Skin concerns like pollution damage, aging, and dryness are openly discussed, prompting proactive solutions through personalized skincare routines.
A Product Oasis: The barren landscape of basic aftershave balms has blossomed into a flourishing product haven. A dizzying array now caters to specific needs and skin types. Whether it’s acne, oily skin, or wrinkles, there’s a targeted formula waiting to be discovered. This diversification empowers men to craft their ideal personalized regimen.
Social Sharing Fuels the Fire: Online platforms and communities have become safe spaces for men to swap skincare tips, share experiences, and explore new products. This peer-to-peer influence fuels the demand for innovative and effective solutions.
Challenges and Boundless Opportunities: While navigating product choices and overcoming lingering social stigmas remain hurdles, the future gleams with possibilities. Expect to see:
- Even More Targeted Products: The market will cater to even niche concerns, offering a hyper-personalized approach to skincare.
- AI-Powered Recommendations: Digital tools and artificial intelligence will provide personalized product recommendations based on an individual’s unique needs.
- Tech-Driven Innovation: Look out for smart skincare devices and other technology-integrated solutions designed to optimize and enhance men’s skincare routines.
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Country-wise Insights
| Country | Growth Rate/Market Share |
| United States | 33% CAGR |
| South Korea | 39% CAGR |
| India | 9% CAGR |
| United Kingdom | 9.1% CAGR |
| China | 8.7% CAGR |
key Players:
- Procter & Gamble plc
- Beiersdorf AG
- Johnson & Johnson Services Inc.
- Estee Lauder Companies
- L’Oréal S.A
- Unilever PLC
- Clarins Group
- Chattem Inc.
- Clinique Laboratories
- Kiehl’s LLC
- Susanne Kaufmann Company
- Lancôme Company
- Galderma Laboratories L.P.
- Aveda Corporation
- Emami Limited
- Dr. Bronner’s Company
- Scotch Porter Company
- Maapilim Company
- Brickell Men’s Products Company
- Menaji Worldwide LLC
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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