According to estimates from Future Market Insights (FMI), the global zero sugar beverages market is likely to be worth USD 3,328 million in 2023. It is expected to pick up speed with a CAGR of 14.7% from 2023 to 2033. By 2033, the global market is anticipated to reach a value of around USD 13,150.6 million.
Zero sugar beverages are sweetened with high-intensity sweeteners instead of traditional sugars, catering to the needs of health-conscious consumers. With the rising incidence of diseases such as diabetes and obesity, there is a growing demand for healthier food and beverage choices. According to the National Library of Medicine, Germany alone has around 6.7 million type 2 diabetics, highlighting the need for sugar-free alternatives.
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Consumers today are increasingly opting for on-the-go beverages that provide the necessary nutrition to sustain their daily activities. This trend is significantly boosting the zero sugar beverages market, as products like milk-based drinks and energy drinks gain popularity.
Governments worldwide are also playing a crucial role in promoting zero sugar beverages by imposing taxes on sugary drinks and encouraging the consumption of healthier alternatives. The World Health Organization (WHO) has recommended that adults and children consume no more than 10% of their daily caloric intake from free sugars, with a preference for less than 5%.
Key Factors Driving Market Growth
- Growing awareness about the adverse health effects of excessive sugar consumption is driving the demand for zero sugar beverages.
- The rising incidence of diabetes and obesity is compelling consumers to seek healthier beverage options.
- Regulatory measures, such as sugar taxes and guidelines to reduce sugar intake, are promoting the adoption of zero sugar beverages.
- Increasing demand for on-the-go and functional beverages that offer health benefits without added sugars.
- Companies are focusing on product innovation and developing beverages with natural sweeteners like stevia and monk fruit to meet consumer preferences.
Key Takeaways from the Zero Sugar Beverages Market Report:
- The zero sugar beverages industry witnessed moderate growth at a CAGR of 12.5% between 2018 and 2022.
- Based on sales channel, the retail sales segment is expected to hold the lion’s share in the evaluation period.
- North America is currently at the top in terms of the global zero sugar beverages industry share.
- The global zero sugar beverages industry is set to exceed a value of more than US$ 13,150.6 million by 2033.
- By product type, the sparkling soft drink category is anticipated to generate a leading share by 2033.
“It is anticipated that consumers will use plant-based sweeteners such as stevia and monk fruit more frequently. These provide a healthy, calorie-free substitute for conventional sweeteners. The market is also set to experience a surging product innovation. Leading businesses are getting ready to introduce fresh flavors and useful components to appeal to consumers who are health-conscious.” – Says a lead analyst.
Competitive Landscape
The global zero sugar beverages market is highly competitive, with key companies focusing on expanding their capacity and forming alliances with distributors. They are adopting various operational techniques to gain an advantage in the market. Leading manufacturers are also collaborating with healthcare providers to promote their products and enhance consumer awareness.
For example, in March 2023, SmartyPants Vitamins introduced SmartyPants Sugar-Free Multi & Omegas gummy multivitamins in prenatal, women, and kids formats. Similarly, Ovaterra by Fertility Nutraceuticals released two new prenatal nutritional supplements in April 2022, designed to meet the choline needs of nursing and pregnant women.
Key Industry Developments:
- In February 2023, using 1 billion probiotics and prebiotics, Cove Gut Healthy Drinks introduced Cove Gut Healthy Soda. It is a sugar-free and functional soda. There are three flavors of Cove Soda: orange, grape, and lemon lime. The product line, which is reportedly the first to hit the market in Canada, is manufactured with organic ingredients. It also includes a natural plant sweetener that mixes prebiotics with probiotics to improve gut health.
- In July 2022, a sugar-free cola-flavored drink was planned to be introduced by China-based beverage giant Genki Forest. The new beverage has passed its final internal tests and will go on sale as soon as the first of August, with an early release scheduled for online retail sites. This action indicates that the soft drink entrant will be competing with Coca-Cola and Pepsi’s premium product lines. The secret to this product is the development of an internal sterile carbonic acid manufacturing plant.
Get More Valuable Insights into the Zero Sugar Beverages Market
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global zero sugar beverages industry presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study incorporates compelling insights on the global zero sugar beverages market based on product type (juices, sparkling soft drinks, energy drinks, sports drinks), sales channel (B2B/HoReCa, retail sales), and region.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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