Pre-Shave Care Market: Pushing the Market Size to USD 13.4 Billion by 2032 through Product Innovation and Development Trends

Pre-Shave Care Market
Pre-Shave Care Market

In 2022, the global pre-shave care market is estimated to reach USD 7.9 Billion. Sales of pre-shave care products will increase at a 5.3% CAGR, pushing the market size to USD 13.4 Billion by 2032. The share of the pre-shave care market is approximately 45-48% in the global shaving care market.

Rising spending on personal care products in emerging markets will drive market expansion. Additionally, the proliferation of salons and barbershops will further stimulate growth in the global pre-shave care market.

Major manufacturers have capitalized on the advancement of modern distribution networks, facilitating global outreach. Consumers are gravitating towards online platforms, drawn by a diverse selection of pre-shave care products coupled with enticing promotions and discounts.

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Further, clients are increasingly likely to purchase having aromatherapy, facials, and pedicures. However, with rapid urbanisation and the move towards individualism in a society beginning to increase, sales of pre-shave care products for males is expected to skyrocket.

In addition, the market is expanding as a result of the rising popularity of websites that offer products for men’s health and fitness as well as the expansion of publications devoted to men’s grooming and lifestyle.

Key Takeaways:

  • Based on product type, sales of pre-shave foam are projected to grow at a 5.6% CAGR over forecast period.
  • By nature, demand in the natural segment will increase at a 7.9% CAGR over the forecast period.
  • In terms of price range, the mid-range segment will account for 55.6% of the total market share in 2022.
  • Based on sales channel, sales in the online segment will grow at a 8.3% CAGR through 2032.
  • The U.S. pre-shave care market accounted for 87.9% of the North America market share in 2021.
  • Germany held over 25.7% of the Europe pre-shave care market in 2021, and the trend is expected to continue over the forecast period.
  • In 2021, India accounted for 37.7% of the South Asia pre-shave care in 2021, emerging as a lucrative pocket in the region.

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Competition Landscape

Leading manufacturers of pre-shave care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.

Major players present in the pre-shave care market are

  • Claus Porto
  • L’Oreal SA
  • Kiehl
  • Johnson & Johnson
  • Bold For Men
  • Energizer Holdings, Inc.
  • Malhotra Shaving Products Ltd
  • Acqua DI Parma
  • Beiersdorf AG
  • Edgewell Personal Care Company
  • Godrej Group
  • Siemens Healthcare

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Global Pre-Shave Care Market by Category

By Product Type:

  • Pre-Shave Foam
  • Pre-Shave Cream
  • Pre-Shave Gel
  • Pre-Shave Soap
  • Other Pre-Shave Products

By Nature Type:

  • Natural/Organic
  • Conventional

By Consumer Orientation:

  • Men
  • Women

By Price Range:

  • Low
  • Medium
  • Premium

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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