The global yogurt powder market is on a robust growth trajectory, projected to reach USD 642 million by 2034, expanding at a compound annual growth rate (CAGR) of 6.8% during the forecast period. With a forecast market size of USD 333.3 million in 2024, the industry is set for substantial expansion, driven by increasing consumer demand for nutritious and convenient food options.
The yogurt powder market is experiencing rapid growth due to its high nutritional content and probiotic benefits, which align well with current health and wellness trends. Yogurt powder offers a shelf-stable alternative to fresh yogurt, providing convenience without compromising nutritional value. This product is particularly popular in the food and beverage sector, where it is used in a variety of culinary applications including baking, smoothies, and snacks.
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Regular powdered yogurt remains the most sought-after segment, accounting for a prominent 46% value share in 2023. Its versatility and rich nutritional profile contribute significantly to its demand. Consumers and manufacturers alike favor yogurt powder for its long shelf life, ease of storage, and application in diverse recipes. The global push towards preventive healthcare and healthy snacking options further fuels this demand.
Key Factors Driving Market Growth
- Yogurt powder is a convenient alternative to fresh yogurt, ideal for busy lifestyles. Its extended shelf life makes it a popular choice among consumers looking for on-the-go snack options.
- Rich in proteins, calcium, phosphate, and probiotics, yogurt powder supports digestive health and overall wellness, catering to health-conscious consumers.
- The product’s versatility allows it to be used in numerous food products, from baked goods to smoothies, soups, and sauces, enhancing its market appeal.
- The burgeoning food processing industry, particularly in developing regions, is creating new opportunities for yogurt powder manufacturers. Its use as a flavoring agent, nutritional supplement, or thickening agent is expanding.
- Yogurt powder’s lactic acid content and antibacterial properties make it a valuable ingredient in skincare products, addressing conditions like acne and promoting moisture retention.
Market Trends and Innovations for Yogurt Powder Market:
- The rising popularity of plant-based diets is prompting companies to develop yogurt powders from soy, almond, and other plant-based milks, catering to vegan and lactose-intolerant consumers.
- To appeal to health-conscious consumers, companies are fortifying yogurt powder with additional probiotics and essential nutrients.
- In response to environmental concerns, manufacturers are adopting sustainable packaging solutions to reduce their ecological footprint.
- The growth of online retailing is making yogurt powder products more accessible globally, supporting market expansion.
Key Segments of the Market Report
By Type:
In terms of type, the industry is segmented into regular, low-fat, and non-fat.
By Flavor:
Based on flavor, the market is categorized into plain and flavored.
By Packaging Type:
Yogurt powder comes in sachets/pouches, cans/jars, and bulk packaging.
By Application:
In terms of application, the report is divided into food and beverage industry, nutraceuticals and dietary supplements, and cosmetics and personal care products.
By Distribution Channel:
Different sales channels include supermarkets and hypermarkets, convenience stores, online retailing, specialty stores, and others.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
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