The global air fryer market is poised for significant growth, with projections indicating a rise from USD 982 million in 2024 to USD 1,883 million by 2034. This expansion, at a compound annual growth rate (CAGR) of 6.7%, reflects increasing consumer health consciousness and a demand for time-saving cooking solutions. Despite some barriers, such as competition from other cooking appliances and limited cooking capacity, the market is set to thrive, driven by technological advancements and the rise of e-commerce platforms.
The air fryer market has been significantly influenced by a growing awareness of health and well-being. Consumers are seeking healthier cooking options that use less oil, and air fryers provide a method to enjoy crispy, fried-like foods with lower fat content. The convenience and efficiency of air fryers also appeal to busy consumers looking for quick and easy meal preparation solutions.
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Several key factors are contributing to the growth of the air fryer market:
- The increasing awareness of health benefits associated with low-oil cooking methods is a primary driver. Air fryers offer a healthier alternative to traditional deep frying, which appeals to health-conscious consumers.
- Continuous innovations in air fryer design and performance are enhancing the user experience. Features such as smart controls, preset cooking programs, and improved heating technologies are making air fryers more attractive to consumers.
- The rise of online shopping platforms has made air fryers more accessible to a broader audience. E-commerce provides consumers with a convenient way to research, compare, and purchase air fryers.
- Air fryers offer a quick and easy way to prepare meals, requiring less preheating time and providing faster cooking through rapid air circulation. This time-saving feature is particularly appealing to busy individuals and families.
Key Takeaways:
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- The 1200 to 1500-watt segment in the wattage category to grab a share of 35.7% from 2024 to 2034.
- In the device type category, the automatic segment acquired a market share of 96.4% between 2024 and 2034.
- The United States air fryer sales are anticipated to surge at a CAGR of 4.3% by 2024.
- Germany’s air fryer demand is anticipated to develop at a CAGR of 5.8% through 2024.
- China’s sales of air fryers are expected to surge at a CAGR of 2.5% until 2034.
- India’s air fryer industry is anticipated to boost at a CAGR of 6.8% by 2024.
- The United Kingdom commercial air fryer market is likely to exhibit a CAGR of 8.3% by 2024.
Key players:
Leading manufacturers in the market include Koninklijke Philips N.V., Stanley Black and Decker, Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC, Cuisinart Corporation, Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, and De’ Longhi Appliances S.r.l.
Key Segments:
The market is segmented by device type (manual, automatic), wattage (below 1200 Watt, 1200 to 1500 Watt, 1500 to 1800 Watt, 1800 to 2200 Watt, and 2200 Wattage and above), end use (commercial, residential), price range (below US$ 25, US$ 25 to US$ 100, US$ 100 to US$ 200, US$ 200 to US$ 300, and US$ 300 and above), sales channel (direct sales, supermarket/hypermarket, department stores, specialty stores, online retailers, and other sales channels), and region (North America, Latin America, Europe, Asia Pacific, and Middle East and Africa).
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