The global probiotic drink market is poised for significant expansion, with a forecasted valuation surpassing USD 39 billion by 2033, according to the latest report from Future Market Insights. This monumental growth trajectory, expected to be driven by shifting consumer preferences towards natural food and beverage products, presents lucrative opportunities for investors eyeing the functional beverages segment.
The market for probiotic drinks has witnessed substantial growth, propelled by changes in consumers’ eating habits and a heightened focus on health and wellness. Probiotic beverages, containing beneficial bacteria such as lactic acid and bifidobacterium, have gained traction for their digestive health benefits and immunity-boosting properties. Key players in the industry are capitalizing on this trend by introducing a diverse range of probiotic drinks, including plant-based options to cater to vegan consumers.
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With consumers increasingly gravitating towards preventative health management approaches, the demand for probiotic drinks is expected to surge exponentially over the coming decade. These beverages, known for their ability to improve gut health and enhance overall well-being, are projected to witness a doubling in sales by the end of 2033. Moreover, the market for probiotic drinks holds a significant share in the global functional foods and natural health products market, reflecting its growing importance in the wellness industry.
The burgeoning demand for functional beverages, driven by a growing health-conscious population, is a key factor fueling the expansion of the probiotic drink market. Manufacturers are leveraging the health benefits of probiotic beverages and their availability in a variety of flavors to cater to diverse consumer preferences. Furthermore, the convenience and safety offered by online sales channels have contributed to the robust growth of probiotic drink sales, with the segment capturing a substantial share of the market in recent years.
Key Takeaways from Probiotic Drink Market:
- The global probiotic drink industry size expanded at a CAGR of 2.9% from 2018 to 2022.
- In 2018, the global market size stood at USD 16,548.0 million.
- The market size stood at USD 18,534.60 million in 2022.
- In 2022, the dairy-based probiotic drinks segment garnered 55.4% shares in the global market.
- In 2022, the online sales channel segment captured 27.5% shares in the global market.
- In 2022, the United States captured 17.3% shares in the global market.
- In 2022, India captured 12.1% shares in the global market.
- China captured 5.8% of global market shares in 2022.
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Key Players in the Global Market
- Yakult Honsha Co. Ltd.
- PepsiCo
- Danone S.A.
- Nestle’ SA
- GCMMF (Amul)
- Bio-K Plus International Inc.
- GoodBelly Probiotics
- Fonterra Co-operative Group
- Chobani LLC
- Lifeway Foods Inc.
- Cargill Inc.
- Others
Recent Developments Observed by FMI:
- Fonterra launched a probiotic powdered drink in Singapore in May 2023 and intends to increase distribution across the APAC region. The company wants to serve the growing middle-class population in the area.
- Under the brand name FHIRST, a new zero-sugar probiotic and probiotic Living Soda line was introduced in March 2023.
- KeVita launched three new effervescent probiotic drinks in the United States in May 2022 under the name ‘herbal spritzer.’ The Herbal Spritzer line of beverages features lightly fermented beverages with active probiotics and a subtle flavor of fruit and herbal extracts. It is available at Whole Foods locations around the nation.
- Probicient and Origgin Ventures, located in Singapore, introduced the first probiotic beer in March 2022. Proficient worked with Brewerkz as its first brewing partner and committed more than SG$ 1.5 million to the development of a probiotic beer.
Probiotic Drink Segmentation
By Product Type:
- Dairy-based
- Plant-based
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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