The global post-shave care market, valued at USD 2,692.0 Million in 2022, is projected to achieve USD 5,340.8 Million by 2032, boasting a robust CAGR of 7.1% from 2022 to 2032. Within the global shaving care market, the demand share of post-shave care products ranges from approximately 5% to 7%.
The global post-shave care market is expected to grow significantly over the forecast period, owing to a growing awareness of personal grooming among consumers all over the world. Rising disposable income, together with rising living standards, is boosting demand for personal care goods and contributing considerably to the market’s growth.
Growing awareness of grooming and hygiene among males is a key factor driving demand for post-shave lotions and creams. With surging male grooming industry’s product development has increased the demand for post-shave care products.
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In addition, increasing penetration of the e-commerce industry, as well as the increased use of social media platforms, is resulting in widespread adoption of grooming products. Furthermore, the ever-changing male fashion trends are leading to the development of new products as well as an increase in their adoption. Shaving balm for soothing the skin, are examples of such products.
Key Takeaways from the Post Shave Care Market Study:
- Asia Pacific post shave market is predicted to contribute significant revenue share and lead the global market.
- The post shave care market in North America is primarily driven by the increasing demand for male grooming products and the growing trend of stubble in males in this region.
- The supermarket/hyper Market segment is likely to dominate among distribution channel segments.
- Increased demand for natural and organic products, as well as strict rules on the use of certain synthetic chemicals, are putting pressure on vendors.
Who is winning?
Leading manufacturers of post-shave care are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of post-shave care globally.
Major players present in the post-shave care market are
- Procter and Gamble
- Unilever
- Beiersdorf
- Godrej Consumer Products Limited
- L’Oréal
- Colgate-Palmolive Company
- Coty Inc.
- D.R. Harris & Co Ltd.
- Vi-john Group
- Herbacin cosmetic GmbH
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Global Post-Share Care Market By Category
By Product Type:
- Lotion & Balm
- Splash
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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